AMA: New Relic GM & SVP Product Growth, Manav Khurana on Product Launches

Existing customers are the best source for new product adoption and should be the primary target audience. With new customers, you need them to buy into your company, and...

I always like to have a product adoption goal Day-of, 1-months, 3-months, 6-months, and 1-year out. Having this clarity is critical to figure out what we need for launch ...

I am a big fan of drumbeats. People are busy and it's easy to miss one large product announcement and even if your audience sees the announcement, it's easy to forget abo...

Ultimately, it's about product adoption measured by MAU and product revenue over different time intervals. To get there, I'd suggest looking at the following metrics w...

First, let me say that no one in Eng/Product likes product delays. The timing gets screwed up because of poor planning or unpredictable events. So, you have two options: ...

At the highest level, I love announcing the same product multiple times (shhh: don't tell my PR person). The frequency of message makes it easier for your story to stick....

First the failure mode (for contrast): PMM does a kick ass job with product decks and slicks. There is a training session where some people seem to be paying attention, b...

I've always liked having one core audience & many supporting audiences for a product story... think about it. Movies with multiple heroes are confusing. Pick your ...