Manav Khurana
Observability Product GM, New Relic
Content
Manav Khurana
New Relic Observability Product GM • October 11
First the failure mode (for contrast): PMM does a kick ass job with product decks and slicks. There is a training session where some people seem to be paying attention, but most people are distracted by their day-to-day job of sales. Then when a sales person gets an opportunity, they ask the PMM......Read More
7702 Views
Manav Khurana
New Relic Observability Product GM • October 11
I am a big fan of drumbeats. People are busy and it's easy to miss one large product announcement and even if your audience sees the announcement, it's easy to forget about it. My favorite packaging approach is to have a broad theme ([your service] keeps getting better, a commitment to secur......Read More
4523 Views
Manav Khurana
New Relic Observability Product GM • October 11
I always like to have a product adoption goal Day-of, 1-months, 3-months, 6-months, and 1-year out. Having this clarity is critical to figure out what we need for launch and in the weeks, months after launch. The next step is to back into the awareness, lead (if sales led) and conversion goa......Read More
2181 Views
Manav Khurana
New Relic Observability Product GM • October 11
Ultimately, it's about product adoption measured by MAU and product revenue over different time intervals. To get there, I'd suggest looking at the following metrics with your marketing team: - Unique visitors to your product page (on the marketing site and in your product) day of launch an......Read More
1877 Views
Manav Khurana
New Relic Observability Product GM • October 11
First, let me say that no one in Eng/Product likes product delays. The timing gets screwed up because of poor planning or unpredictable events. So, you have two options: 1. Avoid the coordination tax for smaller launches - so that a delay doesn't affect your launch timeline. 2. Give extra in......Read More
1667 Views
Manav Khurana
New Relic Observability Product GM • October 11
At the highest level, I love announcing the same product multiple times (shhh: don't tell my PR person). The frequency of message makes it easier for your story to stick. Plus, depending on your customer purchasing cycle in B2B, they often need several months to go through their testing and budge......Read More
1535 Views
Manav Khurana
New Relic Observability Product GM • October 11
Existing customers are the best source for new product adoption and should be the primary target audience. With new customers, you need them to buy into your company, and then buy into your new product. That's hoping for two miracles, vs. one with existing customers. Plus, it's so much easie......Read More
1170 Views
Manav Khurana
New Relic Observability Product GM • October 11
I've always liked having one core audience & many supporting audiences for a product story... think about it. Movies with multiple heroes are confusing. Pick your core audience and tell the product story for them. If you have multiple supporting audiences, then describe how everyone can work......Read More
1149 Views
Credentials & Highlights
Observability Product GM at New Relic
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Marketing Career Path, Product Launches, Sales Enablement, Stakeholder Manage......more
Work At New Relic
Senior Product Marketing Manager - Infrastructure
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