AMA: Chime Head of Product Marketing and Insights, Meredith Shields on Establishing Product Marketing
July 26 @ 10:00AM PT
View AMA Answers
What Is Product Marketing?
How do you define it?
Experian Head of PMM • 3y
Obesessing about what our Customers need from our Product (v. what our Company wants to sell to our Customers). Making sure that the products (and experiences) we deliver...
2182 Views
1 request
Experian Head of PMM • 3y
If PMM is a new discipline within your org chances are other teams were "covering" PMM unofficially. This could mean product managers trying to wear marketing hats or lif...
1503 Views
1 request
Experian Head of PMM • 3y
Customership. Is your team being tagged in by cross functional stakeholders to weigh in, collaborate and spar?Are you getting asked for more support for your team to lean...
697 Views
2 requests
Experian Head of PMM • 3y
My first 30 days at Chime was all about team. I needed to spend a lot of time listening, observing and reviewing learning agendas to see how they think and what value the...
423 Views
3 requests
Experian Head of PMM • 3y
Project Diversity. Terrific PMMs can oversee a number of projects at different life stages simultaneously (incubation - insights - strategy - planning - beta / pilot - G...
356 Views
3 requests
Experian Head of PMM • 3y
One of the big bets we made in PMM at Chime this year was to commission and activate a deep segmentation study. This has been a bit of a Rosetta Stone for our entire orga...
2204 Views
1 request
Experian Head of PMM • 3y
Chances are you will inherit a number of projects in queue Day 1. Do your best to deliver on those projects to drive results out of the gate. This will instantly help you...
4360 Views
1 request
What is your advice for creating and/or improving the product marketing process when joining a small but growing team with no or little structure and an inexperienced management team?
What are the best ways for establishing good communication, trust, and buy-in across departments?
Experian Head of PMM • 3y
1- Don't focus on a singular, perfect process. You may need to vary your processes depending on the intent (eg. simple feature release v. next flagship product GTM launch...
477 Views
2 requests