Meredith Davis Shields
VP, Product Marketing, LendingClub
Content
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
If PMM is a new discipline within your org chances are other teams were "covering" PMM unofficially. This could mean product managers trying to wear marketing hats or lifecycle / brand marketers pitching in to support product. My advice is to start developing a rapport with PM leadership out of t......Read More
523 Views
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
Chances are you will inherit a number of projects in queue Day 1. Do your best to deliver on those projects to drive results out of the gate. This will instantly help you build credibility with colleagues. That said, start thinking about a learning agenda for each of your org's big areas. At Chim......Read More
490 Views
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
Customership. Is your team being tagged in by cross functional stakeholders to weigh in, collaborate and spar? Are you getting asked for more support for your team to lean into big agendas in the "grooming" phase (not just GTM execution)? Are others (like PMs) advocating and helping you build the......Read More
417 Views
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
One of the big bets we made in PMM at Chime this year was to commission and activate a deep segmentation study. This has been a bit of a Rosetta Stone for our entire organization and has been picked up by many stakeholders cross functionally. Many of us are using this work to think deeply about p......Read More
360 Views
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
Obesessing about what our Members need from Chime (v. what Chime wants to sell to our Members). Making sure that the products (and experiences) we deliver are actually solving real problems in their lives and that we are merchandising them in a way that is simple, clear and compelling. Celebratin......Read More
352 Views
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
1- Don't focus on a singular, perfect process. You may need to vary your processes depending on the intent (eg. simple feature release v. next flagship product GTM launch). 2- Get input from your stakeholders to know where process is breaking down (eg. is there too much swirl in the creative revi......Read More
324 Views
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
Project Diversity. Terrific PMMs can oversee a number of projects at different life stages simultaneously (incubation - insights - strategy - planning - beta / pilot - GTM). This requires great attention to detail but more importantly the ability to flex, pivot and be very nimble across initiati......Read More
298 Views
Meredith Davis Shields
LendingClub VP, Product Marketing • July 27
My first 30 days at Chime was all about team. I needed to spend a lot of time listening, observing and reviewing learning agendas to see how they think and what value they were adding to the organization. I talked to their day-to-day partners and stakeholders (across UX, PM, Creative, Insights). ......Read More
286 Views
Credentials & Highlights
VP, Product Marketing at LendingClub
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Consumer Product Marketing, Brand Strategy, Product Marketing Career Path, Product La......more