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Patty Medberry

AMA: Cisco Head of Product Marketing, Cisco IoT, Patty Medberry on Product Launches

July 27 @ 10:00AM PST
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Cisco Head of Product Marketing, Cisco IoT, Patty Medberry on Product Launches
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Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 28
Successful product marketing, even outside of launches, requires close collaboration with the product management team. I encourage the PM team to consider product marketing as part of their team. Attending their staff meetings, business/planning meetings, and regular sync-ups are a must to unders......Read More
2126 Views
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Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 28
In crafting the messaging, we get input and feedback not just from product management, but also from sales, executive leadership, and other key stakeholders. We also reach out to analysts and to customers to make sure that our thinking will resonate with the external market in general. It is an i......Read More
762 Views
3 requests
Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 28
The launch process is almost always the same. We brief our sellers, distributors, partners, and then launch to the external market, in that order, every single time. First briefing sellers, distributors, and partners ensures that they are not caught off guard by the announcement. It enables them ......Read More
1421 Views
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Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 28
No. In fact, launching at industry events can have a negative impact on the launch success depending upon what you are trying to do. Major events like the Consumer Electronics Show and Mobile World Congress, to name a few, are often so filled with news that your story may get buried. You might be......Read More
703 Views
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Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 28
Launching a product too early or too late can impact launch success. In many organizations, there is a lot of pressure to launch products before they are ready. In launching too early, I have seen the following results: * Loss of trust - quality issues or changes in product availability can aff......Read More
886 Views
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