AMA: Cisco Head of Product Marketing, Cisco IoT, Patty Medberry on Product Launches
July 27 @ 10:00AM PT
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Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
Successful product marketing, even outside of launches, requires close collaboration with the product management team. I encourage the PM team to consider product marketi...
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Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
In crafting the messaging, we get input and feedback not just from product management, but also from sales, executive leadership, and other key stakeholders. We also reac...
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Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
The launch process is almost always the same. We brief our sellers, distributors, partners, and then launch to the external market, in that order, every single time. Firs...
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Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
No. In fact, launching at industry events can have a negative impact on the launch success depending upon what you are trying to do. Major events like the Consumer Electr...
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Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
Launching a product too early or too late can impact launch success. In many organizations, there is a lot of pressure to launch products before they are ready. In launch...
1868 Views
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