Patty Medberry

Senior Director, Product Marketing, Infor

Content

How does product marketing integrate with the PM team? Who decides what features to focus on in each launch? What documentation is provided to PMMs to help in crafting messaging?

Patty Medberry

Infor Senior Director, Product Marketing • July 28

Successful product marketing, even outside of launches, requires close collaboration with the product management team. I encourage the PM team to consider product marketing as part of their team. Attending their staff meetings, business/planning meetings, and regular sync-ups are a must to unders......Read More

2349 Views

What is your process for launching new features/products?

Patty Medberry

Infor Senior Director, Product Marketing • July 28

The launch process is almost always the same. We brief our sellers, distributors, partners, and then launch to the external market, in that order, every single time. First briefing sellers, distributors, and partners ensures that they are not caught off guard by the announcement. It enables them ......Read More

1612 Views

How does product readiness affect launch success?

Patty Medberry

Infor Senior Director, Product Marketing • July 28

Launching a product too early or too late can impact launch success. In many organizations, there is a lot of pressure to launch products before they are ready. In launching too early, I have seen the following results: * Loss of trust - quality issues or changes in product availability can aff......Read More

1007 Views

How do you get alignment on the launch message?

Patty Medberry

Infor Senior Director, Product Marketing • July 28

In crafting the messaging, we get input and feedback not just from product management, but also from sales, executive leadership, and other key stakeholders. We also reach out to analysts and to customers to make sure that our thinking will resonate with the external market in general. It is an i......Read More

870 Views

Do you need to launch at a major industry event to be successful?

Patty Medberry

Infor Senior Director, Product Marketing • July 28

No. In fact, launching at industry events can have a negative impact on the launch success depending upon what you are trying to do. Major events like the Consumer Electronics Show and Mobile World Congress, to name a few, are often so filled with news that your story may get buried. You might be......Read More

810 Views

Credentials & Highlights

Senior Director, Product Marketing at Infor

Formerly Microsoft