Profile
Patty Medberry

Patty Medberry

Senior Director, Product Marketing, Infor

Content

Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 27
Successful product marketing, even outside of launches, requires close collaboration with the product management team. I encourage the PM team to consider product marketing as part of their team. Attending their staff meetings, business/planning meetings, and regular sync-ups are a must to unders...Read More
2754 Views
Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 27
The launch process is almost always the same. We brief our sellers, distributors, partners, and then launch to the external market, in that order, every single time. First briefing sellers, distributors, and partners ensures that they are not caught off guard by the announcement. It enables them ...Read More
1807 Views
Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 27
Launching a product too early or too late can impact launch success. In many organizations, there is a lot of pressure to launch products before they are ready. In launching too early, I have seen the following results: * Loss of trust - quality issues or changes in product availability can aff...Read More
1081 Views
Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 27
In crafting the messaging, we get input and feedback not just from product management, but also from sales, executive leadership, and other key stakeholders. We also reach out to analysts and to customers to make sure that our thinking will resonate with the external market in general. It is an i...Read More
927 Views
Patty Medberry
Patty Medberry
Infor Senior Director, Product MarketingJuly 27
No. In fact, launching at industry events can have a negative impact on the launch success depending upon what you are trying to do. Major events like the Consumer Electronics Show and Mobile World Congress, to name a few, are often so filled with news that your story may get buried. You might be...Read More
860 Views
Credentials & Highlights
Senior Director, Product Marketing at Infor
Formerly Microsoft
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Product Launches