Content
Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
Successful product marketing, even outside of launches, requires close collaboration with the product management team. I encourage the PM team to consider product marketi...
14024 Views
Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
The launch process is almost always the same. We brief our sellers, distributors, partners, and then launch to the external market, in that order, every single time. Firs...
7234 Views
Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
Launching a product too early or too late can impact launch success. In many organizations, there is a lot of pressure to launch products before they are ready. In launch...
1868 Views
Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
In crafting the messaging, we get input and feedback not just from product management, but also from sales, executive leadership, and other key stakeholders. We also reac...
1376 Views
Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
No. In fact, launching at industry events can have a negative impact on the launch success depending upon what you are trying to do. Major events like the Consumer Electr...
1264 Views
Credentials & Highlights
Senior Director, Product Marketing at Infor
Formerly Microsoft
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Product Launches, Launch Messaging, Launch Metrics, Launch Strategy