AMA: Cisco Head of Product Marketing, Webex Suite, Manav Tandon on Developing Your Product Marketing Career
February 16 @ 10:00AM PT
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Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
The decisions you make are a combination of your circumstances and the options available to you. I think luck and timing is always an overlooked factor. I recently read E...
1643 Views
1 request
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
Here's a non-comprehensive list of KPIs to choose from: Launch content # of press articles mentioning your product # of views on blog posts # of visitors to landing pag...
22058 Views
2 requests
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
A couple of other areas beyond customer that PMMs and PMs can find common interests in are market trends and competitive landscape dynamics. PMMs can provide conduct thei...
423 Views
1 request
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
It's hard to pick one skill... product marketers have to master a variety of skills to be effective in their roles - influencing people, messaging, content creation, sale...
1674 Views
1 request
What advice do you have for recent graduates that want to go straight into product marketing?
Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
You should seek out product marketing specialist roles. In such a role you'll get to help product marketing managers conduct market, customer and competitive research, an...
2326 Views
2 requests
How strongly is a product marketing certificate from the Pragmatic Institute viewed in hiring for a product marketing manager?
Considering adding this to my portfolio on top of my experience. Like to hear what others think/have seen in the market when it comes to hiring.
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
If you have it, display it. It never hurts to try to differentiate yourself from the competition in a highly competitive field, especially if you don't have relevant bach...
832 Views
2 requests
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
Build relationships with your stakeholders in Product Management, Sales and other Marketing teams (Content, Digital, DG, Integrated, etc.). Ask them to invite you to meet...
6962 Views
2 requests
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
In my experience, hiring managers don't know for sure how many years of experience is actually required for a role... it's not an exact science. What's more important is ...
500 Views
2 requests