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Manav Tandon

Manav Tandon

Head of Product Marketing, Webex Suite, Cisco
In a career spanning 15+ years, I have accumulated a breadth of experience across business strategy, GTM strategy, product management and product marketing. I have helped organizations build innova...more

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Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
What advice do you have for recent graduates that want to go straight into product marketing?
You should seek out product marketing specialist roles. In such a role you'll get to help product marketing managers conduct market, customer and competitive research, analyze data on product adoption and new customer acquisition, and develop marketing content and sales collateral. You'll have op...more
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Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
How strongly is a product marketing certificate from the Pragmatic Institute viewed in hiring for a product marketing manager?
If you have it, display it. It never hurts to try to differentiate yourself from the competition in a highly competitive field, especially if you don't have relevant bachelor's degree in business/marketing or an MBA. Some employers and hiring managers will care, others won't. But nobody will see ...more
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Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
Do you have advice for a junior Pmm who is a first product marketing hire? How do you keep from being the launch project manager, or new releases copy writer?
Build relationships with your stakeholders in Product Management, Sales and other Marketing teams (Content, Digital, DG, Integrated, etc.). Ask them to invite you to meetings and listen intently to identify areas where they need help, and volunteer to help with with those areas - e.g. market tren...more
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Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
How can a junior digital marketing generalist stand out as a PMM candidate in a role that requires 3+ years of product marketing experience?
In my experience, hiring managers don't know for sure how many years of experience is actually required for a role... it's not an exact science. What's more important is to demonstrate that you can do the work, that you can fulfill the requirements of the job. Find out what's relevant from your p...more
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Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
What were the best career decisions that you made that helped position you for a Head of Product Marketing role at a great company?
The decisions you make are a combination of your circumstances and the options available to you. I think luck and timing is always an overlooked factor. I recently read Einstein's biography, and it struck me how fortutious it was that he failed to get a job as an academic after graduating from co...more
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Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
As a lead product marketer with a broad set of responsibilities and very few resources, what are the critical KPIs I should report on? When you're responsible for product launches, messaging, sales materials and enablement, the metrics seem 'soft.'
Here's a non-comprehensive list of KPIs to choose from: * Launch content * # of press articles mentioning your product * # of views on blog posts * # of visitors to landing pages * # of downloads of gated content * # of social media post impressions * # of users adopting...more
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Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
How do you find overlapping interest/commonality with product management that goes beyond wanting to connect the product to the customer?
A couple of other areas beyond customer that PMMs and PMs can find common interests in are market trends and competitive landscape dynamics. PMMs can provide conduct their own research and provide insights around the directions the current market is heading towards, or even suggest adjacent marke...more
7 Saves
Manav Tandon
Manav Tandon
Head of Product Marketing, Webex Suite
What is a rare and valuable skill each marketer should develop?
It's hard to pick one skill... product marketers have to master a variety of skills to be effective in their roles - influencing people, messaging, content creation, sales enablement, opportunity assessments, competitive analysis, etc. But if I had to pick one, I would advise product marketers to...more
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Credentials & Highlights
Head of Product Marketing, Webex Suite at Cisco
Formerly Adobe, Samsung, Verifone
Product Marketing AMA Contributor
Product Marketing Career Path
Lives In Dublin, CA
Work with Manav
Product Marketing Manager, Security and SD-WAN
Remote
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