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Manav Tandon
Head of Product Marketing, Collaboration SaaS, Cisco
About
In a career spanning 15+ years, I have accumulated a breadth of experience across business strategy, GTM strategy, product management and product marketing. I have helped organizations build innovative products, identify growth opportunities, ente......more
Content
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
Here's a non-comprehensive list of KPIs to choose from: * Launch content * # of press articles mentioning your product * # of views on blog posts * # of visitors to landing pages * # of downloads of gated content * # of social media post impressions * # of users adopting......Read More
5622 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
Build relationships with your stakeholders in Product Management, Sales and other Marketing teams (Content, Digital, DG, Integrated, etc.). Ask them to invite you to meetings and listen intently to identify areas where they need help, and volunteer to help with with those areas - e.g. market tren......Read More
2196 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
It's hard to pick one skill... product marketers have to master a variety of skills to be effective in their roles - influencing people, messaging, content creation, sales enablement, opportunity assessments, competitive analysis, etc. But if I had to pick one, I would advise product marketers to......Read More
1110 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
The decisions you make are a combination of your circumstances and the options available to you. I think luck and timing is always an overlooked factor. I recently read Einstein's biography, and it struck me how fortutious it was that he failed to get a job as an academic after graduating from co......Read More
1058 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
You should seek out product marketing specialist roles. In such a role you'll get to help product marketing managers conduct market, customer and competitive research, analyze data on product adoption and new customer acquisition, and develop marketing content and sales collateral. You'll have op......Read More
1035 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
If you have it, display it. It never hurts to try to differentiate yourself from the competition in a highly competitive field, especially if you don't have relevant bachelor's degree in business/marketing or an MBA. Some employers and hiring managers will care, others won't. But nobody will see ......Read More
658 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
In my experience, hiring managers don't know for sure how many years of experience is actually required for a role... it's not an exact science. What's more important is to demonstrate that you can do the work, that you can fulfill the requirements of the job. Find out what's relevant from your p......Read More
450 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 16
A couple of other areas beyond customer that PMMs and PMs can find common interests in are market trends and competitive landscape dynamics. PMMs can provide conduct their own research and provide insights around the directions the current market is heading towards, or even suggest adjacent marke......Read More
368 Views
Credentials & Highlights
Head of Product Marketing, Collaboration SaaS at Cisco
Formerly Adobe, Samsung, Verifone
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Dublin, CA
Knows About Product Marketing Soft and Hard Skills, Product Marketing 30/60/90 Day Plan, Product ......more