Manav Tandon

Here's a non-comprehensive list of KPIs to choose from: Launch content # of press articles mentioning your product # of views on blog posts # of visitors to landing pag...

Build relationships with your stakeholders in Product Management, Sales and other Marketing teams (Content, Digital, DG, Integrated, etc.). Ask them to invite you to meet...

You should seek out product marketing specialist roles. In such a role you'll get to help product marketing managers conduct market, customer and competitive research, an...

It's hard to pick one skill... product marketers have to master a variety of skills to be effective in their roles - influencing people, messaging, content creation, sale...

The decisions you make are a combination of your circumstances and the options available to you. I think luck and timing is always an overlooked factor. I recently read E...

If you have it, display it. It never hurts to try to differentiate yourself from the competition in a highly competitive field, especially if you don't have relevant bach...

In my experience, hiring managers don't know for sure how many years of experience is actually required for a role... it's not an exact science. What's more important is ...

A couple of other areas beyond customer that PMMs and PMs can find common interests in are market trends and competitive landscape dynamics. PMMs can provide conduct thei...