AMA: Cisco Product Marketing Leader, Elizabeth Grossenbacher on Go-To-Market Strategy
March 5 @ 9:00AM PT
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đź‘‹ Elizabeth Grossenbacher
đź‘‹ Hi everyone! I'm Elizabeth ("Elle") Grossenbacher, located near San Francisco!
đź’Ľ I'm just about to expand my role at Cisco where I'll lead Product Marketing for the Secure Routing portfolio.
đź‘€ Top of mind for me right now: Positioning! "Reinventing" or "Reintroducing" your portfolio.
🤝 I can help others on all things competitive/market intelligence, customer insights, AR for PMM work, PMM Carer coaching, and messaging/storytelling.
🍦 Favorite ice cream flavor: Baskin Robins Love Potion! They only have it in February, it's amazing.
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
One of my favorite quotes in marketing is: “sell the hole, not the drill.” A marketing professor at Harvard, Theodore Levitt, lectured about this and would argue that peo...
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Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
If you’re not seeing the expected results, do this immediately: dig into why you’re not seeing results. Investigate the data to better understand why your GTM strategy is...
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How do you navigate a large company to ensure others know your work, no matter what level you are at?
Sometimes you can't depend directly on your manager.
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
I’ve been incredibly fortunate to have had internal sponsors both as my direct manager as well as stakeholders. These sponsors would go to bat for me to help me progress ...
1472 Views
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Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
My experience at Gartner taught me that analysts are deeply passionate about the areas they cover. It is in a company’s best interest to see analysts (such as the ones at...
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How do you think of GTM? What does it include, and what does it not include?
As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
I think of a GTM strategy as the document to get everyone aligned. As a fun analogy, imagine you’re all on one of those ancient Viking ships. Each person has an oar, and ...
2148 Views
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Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
The go-to-market (GTM) strategy defines how you will bring your product to your target audience. Once defined, you use the GTM strategy to align on the marketing and sale...
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Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
It all starts with data! I typically segment my buyer profiles into company size (which is ultimately driven by how much money they spend with us), but there are many way...
1462 Views
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