👋 Elizabeth Grossenbacher
👋 Hi everyone! I'm Elizabeth ("Elle") Grossenbacher, located near San Francisco!
💼 I'm just about to expand my role at Cisco where I'll lead Product Marketing for the Secure Routing portfolio.
👀 Top of mind for me right now: Positioning! "Reinventing" or "Reintroducing" your portfolio.
🤝 I can help others on all things competitive/market intelligence, customer insights, AR for PMM work, PMM Carer coaching, and messaging/storytelling.
🍦 Favorite ice cream flavor: Baskin Robins Love Potion! They only have it in February, it's amazing.
Content
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
There are many reasons why a price war could happen, and without more context into the market/players, it would be hard for me to say. It’s true that for nearly all trans...
4623 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
If you’re not yet in the PML role:Start by reviewing your company’s career ladder or leveling guide.Write your self-review or performance summary as if you’re already ope...
3753 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
I usually approach this with an expectation that the data exists somewhere in the org; we just need to create unity with the teams who steward them. I do this by showing ...
2663 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3y
Story time! I once worked at a small company where two stakeholders disagreed on the product roadmap. The CTO disagreed with the CPO. In that scenario, the CTO had the ex...
2421 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Since your packaging is normally solution-based, shifting to persona-based packaging requires a different approach.Steps to package multi-product features for a persona:D...
2320 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
One of my favorite quotes in marketing is: “sell the hole, not the drill.” A marketing professor at Harvard, Theodore Levitt, lectured about this and would argue that peo...
2217 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
I think of a GTM strategy as the document to get everyone aligned. As a fun analogy, imagine you’re all on one of those ancient Viking ships. Each person has an oar, and ...
2148 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Product messaging highlights specific capabilities, differentiation, and use cases tied to one offering. Portfolio messaging needs to unify multiple products under a sing...
1984 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
First, take a step back and understand why you would need to participate in AR activities. Is it for PR? Product validation? Make sure you partner with your AR/PR team to...
1942 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Imagine you’re putting together an outfit for a grand party! The business outcome is that you want to look fabulous. Solutions marketing is the entire ensemble (pants, be...
1836 Views
Credentials & Highlights
Fmr Product Marketing Leader, Cisco
Formerly Twilio, Cisco, Gartner
Studied at MBA, UC Davis
Lives In San Francisco
Hobbies include Entrepreneurship, Beekeeping, Outdoorsy things
Knows About Competitive Positioning, Platform and Solutions Product Marketing, Go-To-Market Strat...more