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Ryane Bohm

AMA: Clari Product Marketing Leader, Ryane Bohm on Product Launches

November 3 @ 10:00AM PST
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Clari Product Marketing Leader, Ryane Bohm on Product Launches
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Ryane Bohm
Ryane Bohm
Clari Head of Product MarketingNovember 4
Here are a few common product launch pitfalls to keep top of mind:    * Lack of sponsor and executive buy-in   * Not communicating broadly enough internally   * Cross-functional meetings with way too many people  * Over-indexing on product vs. business pains * Selling on features/functions,......Read More
427 Views
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Ryane Bohm
Ryane Bohm
Clari Head of Product MarketingNovember 4
A new feature within a product would usually fall under a Tier 2 or 3 launch in my book. That means they are getting attention, but not quite everything you have up your sleeve. Tier 2 or 3 launches often include:    1. Website updates  2. Launch blog   3. External comms   4. Employee comms ......Read More
1597 Views
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Ryane Bohm
Ryane Bohm
Clari Head of Product MarketingNovember 4
One of the biggest pitfalls I see in product launches in underestimating enablement. Don't skimp on this, you want to make sure your customer facing teams are armed with right tools to take your product launch to the next level. A solid enablement plan will stem off these 4 questions:   1. WHO......Read More
819 Views
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Ryane Bohm
Ryane Bohm
Clari Head of Product MarketingNovember 4
Lauching too soon is a major red flag internally and to the market and it is often why 50% of product launches that fail to meet business targets (McKinsey). When you are being pushed to launch too quickly (which happens all too often) I recommend helping to build understanding of what the charac......Read More
322 Views
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Ryane Bohm
Ryane Bohm
Clari Head of Product MarketingNovember 4
Product Marketing Alliance has an arsenal of amazing templates that are available for members. I have used these many times over the past few years to get me started quickly. They have everything from launch planning to messaging & positioning to sales enablement and more. Don't be shy to customi......Read More
611 Views
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Ryane Bohm
Ryane Bohm
Clari Head of Product MarketingNovember 4
I'm sure every marketer reading this can agree, everyone has an opinion on messaging! Getting alignment is amongst one of the hardest things we do as PMMs. Here are a few tips to get started:  1. Develop a roles & responsibilities framework. The most important step! You will want to documen......Read More
372 Views
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