AMA: Clari Product Marketing Leader, Ryane Bohm on Product Launches
November 3 @ 10:00AM PT
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Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
A new feature within a product would usually fall under a Tier 2 or 3 launch in my book. That means they are getting attention, but not quite everything you have up your ...
8504 Views
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What template (or suite of templates) have you found to be most useful for launch planning and maintaining alignment & visibility across a variety of (very!) busy cross-functional stakeholders?
Specifically across the variety of workstreams that result from a launch plan
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
Product Marketing Alliance has an arsenal of amazing templates that are available for members. I have used these many times over the past few years to get me started quic...
1096 Views
1 request
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
I'm sure every marketer reading this can agree, everyone has an opinion on messaging! Getting alignment is amongst one of the hardest things we do as PMMs. Here are a few...
696 Views
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Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
Lauching too soon is a major red flag internally and to the market and it is often why 50% of product launches that fail to meet business targets (McKinsey). When you are...
384 Views
1 request
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
One of the biggest pitfalls I see in product launches in underestimating enablement. Don't skimp on this, you want to make sure your customer facing teams are armed with ...
2289 Views
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Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
Here are a few common product launch pitfalls to keep top of mind: Lack of sponsor and executive buy-in Not communicating broadly enough internally Cross-function...
517 Views
1 request