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Ryane Bohm

Head of Product Marketing, Clari

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How do you launch new features in products? Plus, what are the best resources to learn product marketing from? (Could be a podcast, following some good companies, books, etc)

Ryane Bohm

Clari Head of Product Marketing • November 4

A new feature within a product would usually fall under a Tier 2 or 3 launch in my book. That means they are getting attention, but not quite everything you have up your sleeve. Tier 2 or 3 launches often include: 1. Website updates 2. Launch blog 3. External comms 4. Employee comms ......Read More

1672 Views

What is product marketing's role in a product-led growth company?

Ryane Bohm

Clari Head of Product Marketing • April 15

In a product-led growth company, PMM needs to prove the product value and push for the next steps - like getting contact and lead information, securing a demo, or setting up a meeting for example. With that in mind, always make sure your marketing assets & content are putting the customer fir......Read More

957 Views

What are your best sales enablement practices for a product launch?

Ryane Bohm

Clari Head of Product Marketing • November 4

One of the biggest pitfalls I see in product launches in underestimating enablement. Don't skimp on this, you want to make sure your customer facing teams are armed with right tools to take your product launch to the next level. A solid enablement plan will stem off these 4 questions: 1. WHO......Read More

845 Views

What are some helpful tips for writing email communications to the sales team?

Ryane Bohm

Clari Head of Product Marketing • April 15

I tend to keep my communications short, sweet, and to the point while keeping the mentality of "what's in it for them" at the top of my mind. Bullet points and a TL;DR summary help with this. Make sure there is a crisp ask or offering at the end if you are hoping for a next step And as you would ......Read More

707 Views

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

Ryane Bohm

Clari Head of Product Marketing • April 15

I talked about soft skills in another question, so let's laser focus on the hard skills needed to succeed in PMM here. Here are 3 hard skills you can focus on right now: 1. Data-Driven Decision Making: I actually teach a dedicated course on this topic at Loyola Chicago because I believe in i......Read More

649 Views

What template (or suite of templates) have you found to be most useful for launch planning and maintaining alignment & visibility across a variety of (very!) busy cross-functional stakeholders?

Ryane Bohm

Clari Head of Product Marketing • November 4

Product Marketing Alliance has an arsenal of amazing templates that are available for members. I have used these many times over the past few years to get me started quickly. They have everything from launch planning to messaging & positioning to sales enablement and more. Don't be shy to customi......Read More

616 Views

What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?

Ryane Bohm

Clari Head of Product Marketing • April 15

I find that a lot of the most successful marketers as well as product marketers come from a sales background and I have a lot to learn from them. You're already super customer-focused, you're a great communicator, you are an expert at thriving in tense situations, and nobody knows the go-to-marke......Read More

469 Views

What are the most important soft skills to have as a product marketing professional?

Ryane Bohm

Clari Head of Product Marketing • April 15

Product Marketers are experts in soft skills, and there is a never-ending array of skills I see in the most Successful PMMs. Let's boil it down to a few: 1. Communication: One of the defining attributes of a successful product marketer is strong communication skills. PMMs need to be able to arti......Read More

458 Views

What are common mistakes you see Product Marketers make when launching products?

Ryane Bohm

Clari Head of Product Marketing • November 4

Here are a few common product launch pitfalls to keep top of mind: * Lack of sponsor and executive buy-in * Not communicating broadly enough internally * Cross-functional meetings with way too many people * Over-indexing on product vs. business pains * Selling on features/functions,......Read More

433 Views

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

Ryane Bohm

Clari Head of Product Marketing • April 15

Great question and a challenge I've definitely run into throughout the years. Every role and every company is different and you're not always going to get the full spectrum of PMM with every move. To fill any gaps, I strongly recommend making friends in other departments. If other marketing t......Read More

400 Views

Credentials & Highlights

Head of Product Marketing at Clari

Formerly Gong, Salesforce, GE