AMA: Clari VP, Corporate and Product Marketing, Julien Sauvage on Building a Product Marketing Team
November 29 @ 9:00AM PT
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Clari VP, Brand, Content and Product Marketing • 2y
Know your company's OKRs/ biggest bets and pains. Then align to that.Embark on a listening tour with Sales, CS, product, C-suite etc.And build your plan off that.The plan...
609 Views
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Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are:
- which are the company objectives?
- which are the marketing and product marketing specific objectives?
- the resources in place to achieve the objectives (human, financial, tools)
- where is the product on the lifecycle?
- top three priorities
- how are sales/marketing/product teams organised?
Clari VP, Brand, Content and Product Marketing • 2y
Ask them what they need, what the challenges are, what the opportunities are - and what has gotten in the way so far. Also ask about the value customers are getting from ...
550 Views
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Clari VP, Brand, Content and Product Marketing • 2y
People not understanding the function.I would overcome that by overcommunicating about our function, vision, ownership areas, scope, impact (not activity!) and plan.And t...
476 Views
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Clari VP, Brand, Content and Product Marketing • 2y
I follow these 5 steps:I hire the "crème de la crème" playersI think through the best PMM org designI methodically stay aligned with our cross-functional partnersI commun...
959 Views
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Clari VP, Brand, Content and Product Marketing • 2y
While I love this question, I also think that a PMM dashboard has to mirror the company business dashboard!PMM influences every aspect of the business. As such, the PMM O...
1251 Views
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Clari VP, Brand, Content and Product Marketing • 2y
At Clari, my team has a dual mapping:by product lineby functional area (AR, market intel etc)Previous gigs I would align the team by function or by product line. Segment ...
549 Views
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Clari VP, Brand, Content and Product Marketing • 2y
Same as everyone else. Do more or better with less.With that, we all have to stay extremely focused on:Team and individual business impact (not activity)Team's morale and...
1049 Views
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Clari VP, Brand, Content and Product Marketing • 2y
Things like❌ Downmarket deal support ❌ Enablement strategy❌ Design❌ Content Strategy/Blogs❌ Technical Product Documentation ❌ Release Notes❌ Alpha & Beta Programs
1726 Views
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Clari VP, Brand, Content and Product Marketing • 2y
Develop as in... "grow"?Well, that Non negotiable: leaders help their team grow :) People learn and grow with new experiences. I like doing that by giving people stretch...
1066 Views
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Clari VP, Brand, Content and Product Marketing • 2y
Simple. By showing impact. And you would show impact in an always-on dashboard (online), or deck.Then, overcommunicate. Keep it fun and playful. Send a monthly newsletter...
891 Views
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Clari VP, Brand, Content and Product Marketing • 2y
I typically assess my Product Marketers' impact and seniority based on a few dimensions. Some of them are function agnostic, others are pmm specific, like:Positioning &am...
888 Views
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Clari VP, Brand, Content and Product Marketing • 2y
It depends.If the expected primary outcome of Competitive Intel is to enable the field, it should sit in Sales or in Ops. If it's to shape the product roadmap, it should ...
1101 Views
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Clari VP, Brand, Content and Product Marketing • 2y
Great question!First off, it's mostly with the PM team, less so with Eng.The PM<>PMM relationship has to be symbotic. I typically like mapping a PMM to a Group PM (...
971 Views
1 request
Does your product marketing team have a Commercialization Manager in the group?
Curious how this role is distributed/defined inside different companies.
Clari VP, Brand, Content and Product Marketing • 2y
I don’t know what that is, so... no (?) 😂
1066 Views
1 request