Sharebird
Sign Up / Sign In
Julien Sauvage

Julien Sauvage

VP, Corporate and Product Marketing, Clari
Subscribers

Content

Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingDecember 6
I would be super metrics-dr :iven here. Maybe show a few functions you've owned (or contributed to), from top of the funnel to middle and bottom of the funnel, with the corresponding programs and the metrics you've optimized for each. For ex: - Owned awareness plan - running exec programs an......Read More
1308 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingSeptember 7
In my playbook there are 8 steps to a successful product launch: 1. Identify the key stakeholders 2. Outline the deliverables and set the dates and the measures 3. Define your messaging 4. Track progress towards the plan. This is where you start having weekly stand ups. 5. Execute! The ......Read More
1014 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingSeptember 7
I see Pricing and Packaging as both a science and an art. What do I mean by that? It’s a science in the sense that you have to run a lot of business simulations and crunch the numbers to do the revenue projections. That is the science aspect of it. Yet there's also an emotional aspect to your p......Read More
737 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingSeptember 7
Launch isn’t just about market awareness, pipe and ARR/ revenue, it’s also about product adoption - MAU, WAU, DAU, product page views, clicks, etc. To optimize your post-launch product adoption, you need an integrated campaign approach where you reuse a lot of the content that was put together f......Read More
673 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingDecember 6
Some of the soft skills and qualities that I seek: Strategic yet hands-on , Storytellers yet tech savvy , Measured yet creative , Customer and sales facing , Running the business . Then in terms of values: * Collaborative. We ask others for ideas. We listen to their inputs. We share infor......Read More
649 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingSeptember 7
Measuring the success of your launch is a fascinating topic, and no easy task. You can think of 5 dimensions of success: global impact, digital impact, revenue impact, employee impact, product impact. 1) Global impact The global impact is really about how your launch made your brand more popu......Read More
581 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingDecember 6
See above. Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in the days, and helps elevate the function in the industry. At the end of the day, it is all about cutting through ......Read More
579 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingDecember 6
The expansion in scope! A director owns a function. Is able to partner with senior leaders and build strong relationships in other departments to establish strategic plans and objectives. Be as metric driven as you can in your current senior manager role, show the impact, then your manager sh......Read More
545 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingDecember 6
Owning an entire product line! Or an entire fucntion - like awareness, enablement, etc. I actually think soft skills is what your CMO/ VP PMM is likely to look at - your ability to manage your cross-functional partners, measure and show impact, build your annual strategic plan, etc. Need ex......Read More
529 Views
Julien Sauvage
Julien Sauvage
Clari VP, Corporate and Product MarketingDecember 6
Well, you need to have an impact on your company's big strategic priorities. Easier said than done, right? So I'd look at your company OKRs or top priorities and align the 3-5 focus areas to that. Need an example? - if your company mostly cares about awareness then work on Category programs ......Read More
527 Views
Credentials & Highlights
VP, Corporate and Product Marketing at Clari
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Consumer Product Marketing, Product Marketing Career Path, Pricing and Packaging, Bra......more