Julien Sauvage

Julien Sauvage

Vice President, Product Marketing, Gong.io

AMA's

Content

Julien Sauvage
Vice President, Product Marketing
The expansion in scope! A director owns a function. Is able to partner with senior leaders and build strong relationships in other departments to establish strategic plans and objectives. Be as metric driven as you can in your current senior manager role, show the impact, then your manager sh...more
Julien Sauvage
Vice President, Product Marketing
The ultimate test is: are you passionate about helping people grow? If not, and that's ok, then people management might not be for you. People learn and grow with new experiences. I like to nurture learning for people looking for experiences & stretch goals, with tactics like: yearly rotation, ...more
Julien Sauvage
Vice President, Product Marketing
Some of the soft skills and qualities that I seek: Strategic yet hands-on , Storytellers yet tech savvy , Measured yet creative , Customer and sales facing , Running the business . Then in terms of values: * Collaborative. We ask others for ideas. We listen to their inputs. We share infor...more
Julien Sauvage
Vice President, Product Marketing
Excellent question. I would start listening to the newly acquired company's customers. Go on a lsitening tour. Understand the buyer and user's pains, challenges, wins, why they love your product, what's missing, how they measure success. From that, you'll be able to start mapping these new ...more
Julien Sauvage
Vice President, Product Marketing
Owning an entire product line! Or an entire fucntion - like awareness, enablement, etc. I actually think soft skills is what your CMO/ VP PMM is likely to look at - your ability to manage your cross-functional partners, measure and show impact, build your annual strategic plan, etc. Need ex...more
Julien Sauvage
Vice President, Product Marketing
Early in your career, I'd totally go for the rocketship option to be honest. Best way to learn a lot all the facets of GTM, get your hands dirty, influence key strategic initiatives, show impact, etc. - that'll follow you for the rest of your career! Moving fast is the best way to learn fas...more
Julien Sauvage
Vice President, Product Marketing
See above. Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in the days, and helps elevate the function in the industry. At the end of the day, it is all about cutting through ...more
Julien Sauvage
Vice President, Product Marketing
Great question. I would challenge that a bit, and think that good strategic needs to be based on flawless execution and vice-versa. Maybe you can own 80% of the strategy but execute on 205 of the stuff, to keep a pulse of the market? And vice versa for your DR. Or divide and conquer by the fun...more
Julien Sauvage
Vice President, Product Marketing
Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in the days, and helps elevate the function in the industry. At the end of the day, it is all about cutting through the noise ...more
Julien Sauvage
Vice President, Product Marketing
I would be super metrics-dr :iven here. Maybe show a few functions you've owned (or contributed to), from top of the funnel to middle and bottom of the funnel, with the corresponding programs and the metrics you've optimized for each. For ex: - Owned awareness plan - running exec programs an...more
Credentials & Highlights
Vice President, Product Marketing at Gong.io
Top Product Marketing Mentor List
Product Marketing AMA Contributor