Content
Clari VP, Brand, Content and Product Marketing • 4y
I would be super metrics-dr :iven here. Maybe show a few functions you've owned (or contributed to), from top of the funnel to middle and bottom of the funnel, with the c...
3824 Views
Clari VP, Brand, Content and Product Marketing • 4y
In my playbook there are 8 steps to a successful product launch: Identify the key stakeholders Outline the deliverables and set the dates and the measures Define your me...
2197 Views
Clari VP, Brand, Content and Product Marketing • 2y
Things like❌ Downmarket deal support ❌ Enablement strategy❌ Design❌ Content Strategy/Blogs❌ Technical Product Documentation ❌ Release Notes❌ Alpha & Beta Programs
1726 Views
Clari VP, Brand, Content and Product Marketing • 4y
Some of the soft skills and qualities that I seek: Strategic yet hands-on , Storytellers yet tech savvy , Measured yet creative , Customer and sales facing , Running the ...
1546 Views
Clari VP, Brand, Content and Product Marketing • 4y
See above. Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next leve...
1464 Views
Clari VP, Brand, Content and Product Marketing • 4y
I see Pricing and Packaging as both a science and an art. What do I mean by that? It’s a science in the sense that you have to run a lot of business simulations and crunc...
1349 Views
Clari VP, Brand, Content and Product Marketing • 2y
While I love this question, I also think that a PMM dashboard has to mirror the company business dashboard!PMM influences every aspect of the business. As such, the PMM O...
1251 Views
Clari VP, Brand, Content and Product Marketing • 4y
Measuring the success of your launch is a fascinating topic, and no easy task. You can think of 5 dimensions of success: global impact, digital impact, revenue impact, em...
1248 Views
Clari VP, Brand, Content and Product Marketing • 4y
I think Messaging / Positioning / Storytelling are absolute must-haves, but then - in true Product Marketing fashion, you have to clearly identify your edge. What’s your...
1183 Views
Clari VP, Brand, Content and Product Marketing • 4y
Launch isn’t just about market awareness, pipe and ARR/ revenue, it’s also about product adoption - MAU, WAU, DAU, product page views, clicks, etc. To optimize your post-...
1137 Views
Credentials & Highlights
VP, Brand, Content and Product Marketing at Clari
Product Marketing AMA Contributor
Knows About Release Marketing, Product Launches, Go-To-Market Strategy, Building a Product Market...more