AMA: Clari Former VP of Product Marketing, Hila Segal on Developing Your Product Marketing Career
January 27 @ 10:00AM PT
View AMA Answers
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Today, there are so many fantastic resources and community groups, certainly more than when I started as a pmm. So I'll focus my answer on other ways you can continue to ...
1669 Views
9 requests
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passion...
1253 Views
4 requests
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Strong PMMs are good writers, know their product inside and out, experts of the competitive landscape, messaging geniuses and storytellers, BFFs with the sales team, GTM ...
2084 Views
3 requests
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Advancing to a director level can happen as an individual contributor when the scope of the role is expanded, and more responsibility is given to you—for example, leading...
2112 Views
8 requests
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Switching companies as part of your PMM journey is a good thing (if you're not jumping around too much). It will give you a broader perspective on different GTM channels,...
1066 Views
5 requests
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
What is the role of product marketing, and why do you want to do the job. I care about not just what the answer is but also how candidates deliver it. Are they giving me ...
4927 Views
8 requests
How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Start by writing down your career goals. Answer questions like: What experiences are you looking to get in the next phase of your career, and why? Why do you think this ...
1097 Views
2 requests
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Building diverse working relationships with different stakeholders across the organization is one of the most critical secret powers of a successful product marketer. Doi...
2241 Views
4 requests