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Hila Segal
Vice President, Product Marketing, WalkMe
About
I am a product marketing leader with over 15 years of experience designing and executing GTM strategies for innovative, high-growth SaaS solutions. I helped early-stage start-ups and large enterprise software companies drive market awareness and r......more
Content
Hila Segal
WalkMe Vice President, Product Marketing • January 27
What is the role of product marketing, and why do you want to do the job. I care about not just what the answer is but also how candidates deliver it. Are they giving me a textbook answer or telling me a story about their proudest PMM experience or a project that significantly impacted the busine......Read More
3461 Views
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Strong PMMs are good writers, know their product inside and out, experts of the competitive landscape, messaging geniuses and storytellers, BFFs with the sales team, GTM architects and excellent project managers. I like to think about a good PMM as a: * A psychologist who can develop a deep und......Read More
1580 Views
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Advancing to a director level can happen as an individual contributor when the scope of the role is expanded, and more responsibility is given to you—for example, leading product marketing for a product line or multiple product lines. You can also step into a people manager role. No matter what p......Read More
1417 Views
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Building diverse working relationships with different stakeholders across the organization is one of the most critical secret powers of a successful product marketer. Doing that not only gives you access to information and knowledge, but it will also help you collaborate more effectively on major......Read More
1398 Views
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Today, there are so many fantastic resources and community groups, certainly more than when I started as a pmm. So I'll focus my answer on other ways you can continue to grow professionally: * Find a mentor. Identify a product marketer who's further on in their career than you and ask them t......Read More
1329 Views
Hila Segal
WalkMe Vice President, Product Marketing • January 27
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passions you bring with you can expand the role beyond its initial job description. Whether you're a PMM at a global enterprise with t......Read More
1100 Views
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Start by writing down your career goals. Answer questions like: * What experiences are you looking to get in the next phase of your career, and why? * Why do you think this is the right role, time, and environment to deliver on those experiences? * What things have you done in your past......Read More
1000 Views
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Switching companies as part of your PMM journey is a good thing (if you're not jumping around too much). It will give you a broader perspective on different GTM channels, business models, org structures, sales processes, etc. You just need to make sure you are growing and acquiring new skills wit......Read More
967 Views
Hila Segal
WalkMe Vice President, Product Marketing • April 12
I would recommend considering a few tools for the enablement stack (but try not to get crazy here - focus on what your team absolutely needs depending on the maturity of the org): - Call recording to be able to listen to calls in a scalable and systematic way (like Gong, Salesloft, Zoom IQ) - S......Read More
797 Views
Hila Segal
WalkMe Vice President, Product Marketing • May 31
Naming a new category is a big deal. Don't name it just by the scope and capabilities of your own solution - think bigger. A few things to help the naming process: 1. Talk to customers and try not to lead the witness. Understand what terms they use to describe the pain points and expected busine......Read More
627 Views
Credentials & Highlights
Vice President, Product Marketing at WalkMe
Formerly Clari, Vendavo, Amdocs
Product Marketing AMA Contributor
Studied at Industrial Engineering
Lives In San Mateo, California
Hobbies include Reading, hiking, traveling, food traveling, spending time with friends and family
Knows About Category Creation, Multi-Year Product Launches, Product Launches, Building a Product ......more
Speaks English, Hebrew