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Hila Segal

Hila Segal

VP of Product Marketing, Observe.AI
I am a product marketing leader with over 15 years of experience designing and executing GTM strategies for innovative, high-growth SaaS solutions. I helped early-stage start-ups and large enterpri...more

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Video: PMM Interviews with Clari's VP Product Marketing, Hila Segal
In a PMM interview, there’s no “right answer”. Instead, the most important part is how you tell a story and respond to the follow up questions. As VP of Product Marketing at Clari, Hila emphasizes how candidates that can paint a vivid picture using examples from their career are the ones who stan...more
Hila Segal
VP of Product Marketing
What are the most important relationships to get right as a PMM?
Building diverse working relationships with different stakeholders across the organization is one of the most critical secret powers of a successful product marketer. Doing that not only gives you access to information and knowledge, but it will also help you collaborate more effectively on major...more
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Hila Segal
VP of Product Marketing
I have worked in b2b product marketing for several years but have not been promoted yet. What is your advice for me on how to approach the conversation with my manager?
Start by writing down your career goals. Answer questions like: * What experiences are you looking to get in the next phase of your career, and why? * Why do you think this is the right role, time, and environment to deliver on those experiences? * What things have you done in your past...more
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Hila Segal
VP of Product Marketing
What is your favorite product marketing interview question and the best answer you've heard?
What is the role of product marketing, and why do you want to do the job. I care about not just what the answer is but also how candidates deliver it. Are they giving me a textbook answer or telling me a story about their proudest PMM experience or a project that significantly impacted the busine...more
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Hila Segal
VP of Product Marketing
Given that PMM role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
Switching companies as part of your PMM journey is a good thing (if you're not jumping around too much). It will give you a broader perspective on different GTM channels, business models, org structures, sales processes, etc. You just need to make sure you are growing and acquiring new skills wit...more
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Hila Segal
VP of Product Marketing
How do you make the jump from senior manager to director level in product marketing?
Advancing to a director level can happen as an individual contributor when the scope of the role is expanded, and more responsibility is given to you—for example, leading product marketing for a product line or multiple product lines. You can also step into a people manager role. No matter what p...more
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Hila Segal
VP of Product Marketing
What are the most important soft and hard skills PMMs can build to become successful in their field going forward?
Strong PMMs are good writers, know their product inside and out, experts of the competitive landscape, messaging geniuses and storytellers, BFFs with the sales team, GTM architects and excellent project managers. I like to think about a good PMM as a: * A psychologist who can develop a deep und...more
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Hila Segal
VP of Product Marketing
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue? (i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.)
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passions you bring with you can expand the role beyond its initial job description. Whether you're a PMM at a global enterprise with t...more
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Hila Segal
VP of Product Marketing
What are some of the best resources for Product Marketers to refer to as they grow in their careers?
Today, there are so many fantastic resources and community groups, certainly more than when I started as a pmm. So I'll focus my answer on other ways you can continue to grow professionally: * Find a mentor. Identify a product marketer who's further on in their career than you and ask them t...more
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Credentials & Highlights
VP of Product Marketing at Observe.AI
Formerly Clari, Vendavo, Amdocs
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at Industrial Engineering
Lives In San Mateo, California
Hobbies include Reading, hiking, traveling, food traveling, spending time with friends and family
Speaks English, Hebrew