AMA: ClassDojo Head of Product Marketing, Ali McCourt Turhal on Product Launches

The biggest one I see is confusing a release with a launch. Teams ship code and call it a launch, then wonder why nobody cares. A release is an engineering event. A launc...

Honestly this is where most teams fall down, including ones I've been on. The launch gets all the energy and then the day after it ships everyone moves to the next thing....

t really depends on the business goal and who you're trying to reach. Those two things should dictate everything else. And regardless of objective, it's foundational to k...

Funny, I was just in a sync with my PM counterparts on exactly this. Being launch ready isn't a product question, it's a business question. The bar is whether the product...

The ability to distill complexity into a single, clear idea that makes someone immediately understand why they should care.Everything else, the channel plan, the creative...

Oh I am the biggest fan of a scrappy no budget launch. They've been the rule not the exception in my career, and some of the best performing launches I've been part of ha...

Never.The earlier PMM is in the room the better the launch. Not because marketing needs to drive product decisions, but because the questions we ask, who is this for, why...