AMA: ClickUp VP, Product Marketing, Mike Berger on Developing Your Product Marketing Career
November 11 @ 10:00AM PT
View AMA Answers
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
If you are looking for key Product Marketing metrics to determine success, here are some ideas: For a mature product: new users, adoption (usage), active users, daily ac...
12199 Views
3 requests
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
Here are some ways to think about the move from Sr. PMM to Lead:Skills Sr. PMM - You have advanced product marketing skills and significant experience in the field. Base...
1287 Views
3 requests
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I think the one thing that most PMMs that are early on in their careers should focus on is storytelling. Conveying the value of a solution in a clear, concise and compell...
464 Views
4 requests
What are the most important skills (both tactical and intangible) that are must-have for product marketers?
Ex... GTM: it more important to be skilled at product or feature-specific launches or to be skilled at high-level overall GTM (messaging, positioning, pricing, packaging).
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I'll answer this by conveying what I look for when I hire product marketers: Messaging skills - can you take complex things and make them seem simple and easily digestib...
816 Views
2 requests
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
Short answer, yes. If it's a job you really want, go above and beyond. Now, if a company says they want you to prepare a 5 slide presentation on something, I wouldn't sim...
3193 Views
1 request
What framework do you use when assessing a new opportunity at a different company?
Some criteria I've used in the past: what problems have I solved that I'm good at and what do I want to solve next, the team makeup, where the role sits in the organization, company culture, and where the product fits in the market
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
For those of you who are earlier on (first ~8 years) in your career, here is the framework I'd use: People (and Culture) - You should feel energized about working with t...
2200 Views
4 requests
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I can tell you based on quite a bit of experience that this is the easiest question I'll ever answer on the topic of building a successful PMM career. It isn't even close...
1704 Views
2 requests
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I think a monthly email update, or Slack update sent to the entire company is a great way to update the rest of the organization on the activities and achievements of PMM...
686 Views
2 requests
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
Maybe I'm unique but I've been in Product Marketing for a long time and I've never been asked to present a "marketing portfolio". I have, on the other hand, been asked to...
9846 Views
3 requests
What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up?
Product Marketing can end up being a catch-all in terms of responsibilities.
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
Here's what is top of mind for me as it relates to making a big impact in a startup environment: Understanding of the customer - not just a surface level understanding o...
629 Views
6 requests
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I look for a combination of: Impact - have they played a significant role in driving positive business outcomes for the company Skills - have they achieved a level of ma...
527 Views
1 request
How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
This is very hard to answer without more detail. Knowing the reason why you haven't been promoted yet would obviously inform how I'd approach the conversation. But my adv...
488 Views
1 request
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I've always thought that Hubspot has done a great job with product marketing. They have great product market fit and their messaging and positioning is typically on point...
2653 Views
1 request
What separates a good PMM from a great PMM?
I'm an individual contributor at the manager level, and I'm looking to see how I can eventually get promoted to the next level!
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
Great PMMs really understand the nuances behind messaging and are able to create simplicity out of complexity. They are framework-driven. They connect their work to str...
1761 Views
1 request