Mike Berger
Vice President Product Marketing, ClickUp
Content
Mike Berger
ClickUp Vice President Product Marketing • November 11
If you are looking for key Product Marketing metrics to determine success, here are some ideas: * For a mature product: new users, adoption (usage), active users, daily active users, monthly active users, retention, net retention, pipeline, revenue, deal size, win rate, close rate, veloci......Read More
5462 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Maybe I'm unique but I've been in Product Marketing for a long time and I've never been asked to present a "marketing portfolio". I have, on the other hand, been asked to present on specific topics or share specific experiences on many occasions. If someone is asking you to present a "marketing ......Read More
1804 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Great PMMs really understand the nuances behind messaging and are able to create simplicity out of complexity. They are framework-driven. They connect their work to strategic company initiatives, especially those tied to growth. They are "drivers" with a strong bias to action. They are ph......Read More
1049 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Short answer, yes. If it's a job you really want, go above and beyond. Now, if a company says they want you to prepare a 5 slide presentation on something, I wouldn't simply decide that 10 slides is fine, because they might want to see whether or not you can create a concise deck. So if you plan ......Read More
913 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
I can tell you based on quite a bit of experience that this is the easiest question I'll ever answer on the topic of building a successful PMM career. It isn't even close. When you are early on in your career, forget about the role, title, pay, etc. Instead, jump into any seat on a rocketship. ......Read More
808 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Here are some ways to think about the move from Sr. PMM to Lead: Skills * Sr. PMM - You have advanced product marketing skills and significant experience in the field. Based on your expertise, you regularly work to define the scope of your role and build on your skillset. * Lead - You h......Read More
774 Views
Mike Berger
ClickUp Vice President Product Marketing • December 20
My current favorite shoes are the UltraRange EXO from Vans. https://www.vans.com/en-us/shoes-c00081/suede-ultrarange-exo-se-shoe-pvn0a4uwmlkv Because they are: 1. Comfortable 2. Cool yet subtle design that isn't over the top like many other sneakers today 3. Lots of color choices ......Read More
697 Views
Mike Berger
ClickUp Vice President Product Marketing • November 10
For those of you who are earlier on (first ~8 years) in your career, here is the framework I'd use: 1. People (and Culture) - You should feel energized about working with the people at the company, ESPECIALLY your manager, and the culture should feel like a fit. 2. Company - Join a roc......Read More
689 Views
Mike Berger
ClickUp Vice President Product Marketing • December 20
First thing I do is determine how much a buyer cares about individual features. There is a saying that we go to Home Depot to buy a hole (benefit), not a shovel (feature). But sometimes people go to Home Depot already knowing they need a shovel, so they want to know which shovel is best (features......Read More
650 Views
Mike Berger
ClickUp Vice President Product Marketing • December 20
Someone once said that the best messaging joins the conversations already happening in your prospects' heads. Or something to that effect. With that in mind, I always start formulating messaging by talking to prospects and customers. Then I validate it with internal teams, including sales, custom......Read More
640 Views
Credentials & Highlights
Vice President Product Marketing at ClickUp
Formerly Momentive, Gainsight, Marketo
Knows About Consumer Product Marketing, Product Marketing Career Path, Pricing and Packaging, Bra......more