PMM Interviews with ClickUp’s VP of Product Marketing, Mike Berger
ClickUp is a cloud based application available on all platforms. It is one of
the top rated productivity platforms for any business. Mike Berger is a Vice
President of Product Marketing at ClickUp.
“If it were a house, understanding a customer is the foundation and everything
is built on top ...more
Accelerating Your PMM Career with Mike Berger, VP, Product Marketing at ClickUp
Whether you’re looking to break into PMM or have been a practitioner for years,
this interview is full of advice on how to further develop your career. We are
joined this week by Mike, VP, Product Marketing at ClickUp, who has had an
amazing career finding the right roles and ultimately landing ...more
I've always thought that Hubspot has done a great job with product marketing.
They have great product market fit and their messaging and positioning is
typically on point. As their platform has grown and they've introduced new
offerings like their CRM, their "powerful alone, better together" mess...more
Great PMMs really understand the nuances behind messaging and are able to create
simplicity out of complexity.
They are framework-driven.
They connect their work to strategic company initiatives, especially those tied
They are "drivers" with a strong bias to action.
They are ph...more
Short answer, yes. If it's a job you really want, go above and beyond. Now, if a
company says they want you to prepare a 5 slide presentation on something, I
wouldn't simply decide that 10 slides is fine, because they might want to see
whether or not you can create a concise deck. So if you plan ...more
I think a monthly email update, or Slack update sent to the entire company is a
great way to update the rest of the organization on the activities and
achievements of PMM.
Generally speaking, there is so much noise with all the channels of
communication people have to deal with today that somet...more
I look for a combination of:
1. Impact - have they played a significant role in driving positive business
outcomes for the company
2. Skills - have they achieved a level of mastery necessary to successfully
3. Leadership - have they recognized and elevated those around th...more
This is very hard to answer without more detail. Knowing the reason why you
haven't been promoted yet would obviously inform how I'd approach the
conversation. But my advice would be to simply approach the conversation
honestly. Some tips:
1. Make it clear you believe you deserve a promotion
I'll answer this by conveying what I look for when I hire product marketers:
1. Messaging skills - can you take complex things and make them seem simple and
2. Writing skills - writing is an art form, and is the most important
foundational skill for a PMM in my opinio...more
I can tell you based on quite a bit of experience that this is the easiest
question I'll ever answer on the topic of building a successful PMM career. It
isn't even close. When you are early on in your career, forget about the role,
title, pay, etc. Instead, jump into any seat on a rocketship.