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Mike Berger
Vice President Product Marketing, ClickUp
Content
Mike Berger
ClickUp Vice President Product Marketing
Summary
Some of the most common questions I get from other marketing leaders relate to how to build and scale a product marketing team. If I’ve learned anything throughout my career, it’s that there is no one-size-fits-all approach. There are simply too many dimensions to consider to arrive at a single s......Read More
ClickUp Templates Included
Mike Berger
ClickUp Vice President Product Marketing • November 11
If you are looking for key Product Marketing metrics to determine success, here are some ideas: * For a mature product: new users, adoption (usage), active users, daily active users, monthly active users, retention, net retention, pipeline, revenue, deal size, win rate, close rate, veloci......Read More
8832 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Maybe I'm unique but I've been in Product Marketing for a long time and I've never been asked to present a "marketing portfolio". I have, on the other hand, been asked to present on specific topics or share specific experiences on many occasions. If someone is asking you to present a "marketing ......Read More
4230 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Great PMMs really understand the nuances behind messaging and are able to create simplicity out of complexity. They are framework-driven. They connect their work to strategic company initiatives, especially those tied to growth. They are "drivers" with a strong bias to action. They are ph......Read More
1246 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Short answer, yes. If it's a job you really want, go above and beyond. Now, if a company says they want you to prepare a 5 slide presentation on something, I wouldn't simply decide that 10 slides is fine, because they might want to see whether or not you can create a concise deck. So if you plan ......Read More
1199 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
I can tell you based on quite a bit of experience that this is the easiest question I'll ever answer on the topic of building a successful PMM career. It isn't even close. When you are early on in your career, forget about the role, title, pay, etc. Instead, jump into any seat on a rocketship. ......Read More
989 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
Here are some ways to think about the move from Sr. PMM to Lead: Skills * Sr. PMM - You have advanced product marketing skills and significant experience in the field. Based on your expertise, you regularly work to define the scope of your role and build on your skillset. * Lead - You h......Read More
946 Views
Mike Berger
ClickUp Vice President Product Marketing • November 11
For those of you who are earlier on (first ~8 years) in your career, here is the framework I'd use: 1. People (and Culture) - You should feel energized about working with the people at the company, ESPECIALLY your manager, and the culture should feel like a fit. 2. Company - Join a roc......Read More
920 Views
Mike Berger
ClickUp Vice President Product Marketing • December 20
First thing I do is determine how much a buyer cares about individual features. There is a saying that we go to Home Depot to buy a hole (benefit), not a shovel (feature). But sometimes people go to Home Depot already knowing they need a shovel, so they want to know which shovel is best (features......Read More
827 Views
Mike Berger
ClickUp Vice President Product Marketing • December 20
My current favorite shoes are the UltraRange EXO from Vans. https://www.vans.com/en-us/shoes-c00081/suede-ultrarange-exo-se-shoe-pvn0a4uwmlkv Because they are: 1. Comfortable 2. Cool yet subtle design that isn't over the top like many other sneakers today 3. Lots of color choices ......Read More
786 Views
Mike Berger
ClickUp Vice President Product Marketing • December 20
Someone once said that the best messaging joins the conversations already happening in your prospects' heads. Or something to that effect. With that in mind, I always start formulating messaging by talking to prospects and customers. Then I validate it with internal teams, including sales, custom......Read More
777 Views
Credentials & Highlights
Vice President Product Marketing at ClickUp
Formerly Momentive, Gainsight, Marketo
Lives In San Diego, California
Knows About Brand Strategy, Partner Product Marketing, Product Marketing Career Path, SMB Product......more