Mike Berger

Mike Berger

VP, Product Marketing, ClickUp

AMA's

Content

sharebird
Mike Berger
VP, Product Marketing
sharebird
Mike Berger
VP, Product Marketing
Mike Berger
Mike Berger
VP, Product Marketing
I've always thought that Hubspot has done a great job with product marketing. They have great product market fit and their messaging and positioning is typically on point. As their platform has grown and they've introduced new offerings like their CRM, their "powerful alone, better together" mess...more
Mike Berger
Mike Berger
VP, Product Marketing
Great PMMs really understand the nuances behind messaging and are able to create simplicity out of complexity.  They are framework-driven.  They connect their work to strategic company initiatives, especially those tied to growth.  They are "drivers" with a strong bias to action.  They are ph...more
Mike Berger
Mike Berger
VP, Product Marketing
Short answer, yes. If it's a job you really want, go above and beyond. Now, if a company says they want you to prepare a 5 slide presentation on something, I wouldn't simply decide that 10 slides is fine, because they might want to see whether or not you can create a concise deck. So if you plan ...more
Mike Berger
Mike Berger
VP, Product Marketing
I think a monthly email update, or Slack update sent to the entire company is a great way to update the rest of the organization on the activities and achievements of PMM.  Generally speaking, there is so much noise with all the channels of communication people have to deal with today that somet...more
Mike Berger
Mike Berger
VP, Product Marketing
I look for a combination of: 1. Impact - have they played a significant role in driving positive business outcomes for the company 2. Skills - have they achieved a level of mastery necessary to successfully coach others 3. Leadership - have they recognized and elevated those around th...more
Mike Berger
Mike Berger
VP, Product Marketing
This is very hard to answer without more detail. Knowing the reason why you haven't been promoted yet would obviously inform how I'd approach the conversation. But my advice would be to simply approach the conversation honestly. Some tips: 1. Make it clear you believe you deserve a promotion 2...more
Mike Berger
Mike Berger
VP, Product Marketing
I'll answer this by conveying what I look for when I hire product marketers: 1. Messaging skills - can you take complex things and make them seem simple and easily digestible 2. Writing skills - writing is an art form, and is the most important foundational skill for a PMM in my opinio...more
Mike Berger
Mike Berger
VP, Product Marketing
I can tell you based on quite a bit of experience that this is the easiest question I'll ever answer on the topic of building a successful PMM career. It isn't even close. When you are early on in your career, forget about the role, title, pay, etc. Instead, jump into any seat on a rocketship.  ...more
Credentials & Highlights
VP, Product Marketing at ClickUp
Formerly Momentive, Gainsight, Marketo
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Work with Mike