Mike Berger

If you are looking for key Product Marketing metrics to determine success, here are some ideas: For a mature product: new users, adoption (usage), active users, daily ac...

Maybe I'm unique but I've been in Product Marketing for a long time and I've never been asked to present a "marketing portfolio". I have, on the other hand, been asked to...

Short answer, yes. If it's a job you really want, go above and beyond. Now, if a company says they want you to prepare a 5 slide presentation on something, I wouldn't sim...

I've always thought that Hubspot has done a great job with product marketing. They have great product market fit and their messaging and positioning is typically on point...

For those of you who are earlier on (first ~8 years) in your career, here is the framework I'd use: People (and Culture) - You should feel energized about working with t...

Great PMMs really understand the nuances behind messaging and are able to create simplicity out of complexity. They are framework-driven. They connect their work to str...

I can tell you based on quite a bit of experience that this is the easiest question I'll ever answer on the topic of building a successful PMM career. It isn't even close...

First thing I do is determine how much a buyer cares about individual features. There is a saying that we go to Home Depot to buy a hole (benefit), not a shovel (feature)...

Here are some ways to think about the move from Sr. PMM to Lead:Skills Sr. PMM - You have advanced product marketing skills and significant experience in the field. Base...

You can create a category either way, but either way it isn't easy! Gainsight is a great example of a company that created a category by building a platform for, and cha...