AMA: Clockwise Head of Growth Marketing, Kacy Boone on Growth Product Marketing
May 25 @ 10:00AM PT
View AMA Answers
Clockwise Head of Growth Marketing • 3y
I think the core definition is still the same but in pure B2B you’re going to have a much stronger emphasis on sales enablement and think of sales as one of your core cha...
1863 Views
3 requests
Clockwise Head of Growth Marketing • 3y
Growth Product Marketing is an emerging role, especially impactful at companies that have a strong Growth Product arm. As a Growth PMM, you should be mapped to a Growth P...
8170 Views
3 requests
If you have to improve the adoption rate of a SaaS product, where would you start?
Like what are the first things you would check/do?
Clockwise Head of Growth Marketing • 3y
Get a good handle on your funnel metrics Identify areas in the funnel where there is disproportionate dropoff Once you’ve narrowed in a bit on where in the funnel you wa...
877 Views
1 request
How has your product marketing team traditionally worked with demand generation / growth marketing?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
Clockwise Head of Growth Marketing • 3y
This is such a great example about how you can’t necessarily take a standard playbook and apply it to every company. The dynamics of team size, resourcing, stage of compa...
6471 Views
1 request
Clockwise Head of Growth Marketing • 3y
There may be times that a product marketer has qualitative goals, but I’d say product marketing (in my experience) has had quantifiable goals more often than not. I think...
1095 Views
4 requests
Clockwise Head of Growth Marketing • 3y
At my current company, Clockwise, we’re focused on acquisition and monetization mostly. We’re a new product and there’s still lots of room for growth at the top of the fu...
953 Views
2 requests
Clockwise Head of Growth Marketing • 3y
Product marketing is deeply aligned to the product team and is focused on maximizing the adoption of the product suite. Product marketing can also be split into “inbound”...
4252 Views
1 request
Clockwise Head of Growth Marketing • 3y
If there’s a Growth Product & Engineering team that has enough work to support a growth product marketer, then I’d say it makes sense. Their work and scope should be ...
1881 Views
1 request
Clockwise Head of Growth Marketing • 3y
Make sure it makes sense first! Do you have a Growth Product team to pair up with? Is Growth well resourced at your company? Is there already a Product Marketing team? A ...
1847 Views
2 requests
Clockwise Head of Growth Marketing • 3y
Totally! I’ve helped multiple growth marketers make this jump before. You’ve already got the marketing channel performance chops, so I would lean into that. If you’ve bui...
2079 Views
1 request