Kacy Boone

Kacy Boone

Head of Growth Marketing, Clockwise

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Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
This is such a great example about how you can’t necessarily take a standard playbook and apply it to every company. The dynamics of team size, resourcing, stage of company, all factor in to how you approach defining the role of your team. To answer your question, it starts with finding ways t......Read More
2869 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
Growth Product Marketing is an emerging role, especially impactful at companies that have a strong Growth Product arm. As a Growth PMM, you should be mapped to a Growth Product team and support the team in the same ways that a traditional PMM does. As a Growth PMM you’ll be working closely with t......Read More
2831 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
Product marketing is deeply aligned to the product team and is focused on maximizing the adoption of the product suite. Product marketing can also be split into “inbound” and “outbound” functions depending on the stage of the company. Inbound being responsible for research, strategy, and insights......Read More
1135 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
Totally! I’ve helped multiple growth marketers make this jump before. You’ve already got the marketing channel performance chops, so I would lean into that. If you’ve built out a strong understanding of what messaging works for your audience, that can also be highly applicable to product marketin......Read More
885 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
Make sure it makes sense first! Do you have a Growth Product team to pair up with? Is Growth well resourced at your company? Is there already a Product Marketing team? A growth marketing team?  I obviously have lots of questions in order to be helpful here, but I think reading through the othe......Read More
768 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
If there’s a Growth Product & Engineering team that has enough work to support a growth product marketer, then I’d say it makes sense. Their work and scope should be closely mapped to the roadmap of the Growth Product team. Typically will be focused on experiments to improve core user metrics thr......Read More
729 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
I think the core definition is still the same but in pure B2B you’re going to have a much stronger emphasis on sales enablement and think of sales as one of your core channels for communicating with customers. In PLG or B2C, you’re going to have a stronger emphasis on communicating directly to us......Read More
660 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingJuly 30
Great question! I’ve sat in product marketing roles at both consumer/product-led companies and B2B companies so I’ve seen both. In a B2B setting, product marketing is making its impact on revenue and user growth by enabling Sales. Well, in a self-serve world, your end goal is the same but the ......Read More
577 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingJuly 30
Oh, I love this question! I’ve been tasked to overhaul many onboarding programs and customer insights are integral to my approach. I believe the best insights are validated through multiple sources so here are a few methods I’d recommend using to inform your strategy: 1. Customer Interviews: Ta......Read More
563 Views
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingJuly 30
Great question—thanks for asking! One thing to get out of the way first: Most products will have both users and buyers and those users and buyers can live across self-serve and enterprise. Users: Individuals that get value from your product (either actively or passively) but don’t have the ......Read More
562 Views
Credentials & Highlights
Head of Growth Marketing at Clockwise
Top Product Marketing Mentor List
Lives In Los Angeles, CA
Knows About Product Marketing Career Path, SMB Product Marketing, Product Launches, Product Marke......more