This is such a great example about how you can’t necessarily take a standard
playbook and apply it to every company. The dynamics of team size, resourcing,
stage of co...Read More
Content
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Head of Growth Marketing at Clockwise • May 26
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Head of Growth Marketing at Clockwise • May 26
Growth Product Marketing is an emerging role, especially impactful at companies
that have a strong Growth Product arm. As a Growth PMM, you should be mapped to
a Growt...Read More
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Head of Growth Marketing at Clockwise • May 26
Product marketing is deeply aligned to the product team and is focused on
maximizing the adoption of the product suite. Product marketing can also be
split into “inbou...Read More
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Head of Growth Marketing at Clockwise • July 30
Great question! I’ve sat in product marketing roles at both consumer/product-led
companies and B2B companies so I’ve seen both. In a B2B setting, product
marketing is ...Read More
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Head of Growth Marketing at Clockwise • May 26
Make sure it makes sense first! Do you have a Growth Product team to pair up
with? Is Growth well resourced at your company? Is there already a Product
Marketing team?...Read More
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Head of Growth Marketing at Clockwise • May 26
Totally! I’ve helped multiple growth marketers make this jump before. You’ve
already got the marketing channel performance chops, so I would lean into that.
If you’ve ...Read More
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Head of Growth Marketing at Clockwise • May 26
If there’s a Growth Product & Engineering team that has enough work to support a
growth product marketer, then I’d say it makes sense. Their work and scope
should be c...Read More
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Head of Growth Marketing at Clockwise • July 30
Oh, I love this question! I’ve been tasked to overhaul many onboarding programs
and customer insights are integral to my approach. I believe the best insights
are vali...Read More
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Head of Growth Marketing at Clockwise • July 30
To the contrary, I always like to share and align on KPIs with the product team.
Bonus points is you can also align that with key partners in other functions as
well, ...Read More
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Head of Growth Marketing at Clockwise • May 26
I think the core definition is still the same but in pure B2B you’re going to
have a much stronger emphasis on sales enablement and think of sales as one of
your core ...Read More
Credentials & Highlights
Head of Growth Marketing at Clockwise
Product Marketing AMA Contributor
Lives In Los Angeles, CA
Knows About Self-Serve Product Marketing, Product Launches, Product Marketing
Career Path, SMB Pr...more