AMA: Coda Former Core Marketing Lead, Andrew Stinger on Building a Product Marketing Team

While we’ve evolved the shape, size, timing, and application, some resources I either stood-up or leaned on as Coda’s first PMM that are still in use: A PMM “Hub” - Your...

“People don’t leave bad companies, they leave bad managers” is the adage a lot of folks toss around. I’m not dusting off any “World’s Best Boss” trophies on my mantle, bu...

I’m always wary of painting with too broad a brushstroke when it comes to hiring. Your job as a hiring manager is to spend time understand the super powers of the people ...

Time spent understanding the customer is not time wasted. Period. A lot folks tend to look at marketing as the “front page news” of flashy executions and campaigns that ...

In my experience, most Product Marketers want to have positive impact, and do superlative work. This means my job as a manager of Product Marketers is to get really clear...

The foundations of a strong Product Marketer are going to look and feel a lot like the foundations of a strong overall marketer: Can you connect as many of your target us...

The answer depends on the stage of your business and the depth of your marketing bench. As one of my mentors shared with me: As you get started, you need a good pool of g...