Video: Adventures in Messaging S02E02: With Andrew Stinger, Product & Corporate Marketing Lead at Coda
“Your job communicating isn’t done until you’ve been understood.” Words. To.
Live. By. 🙌 Just because you’ve put a message out there to your team — on a
deck, a doc, an email — doesn’t mean you’ve effectively communicated the idea.
You have to consider different communication needs, different aud...more
A few options we’ve employed recently:
* A/B testing marketing email subject lines, and evaluating click-to-open rates
* Running multiple variants of ad copy and evaluating CTR & conversion rate
* Making three variants of a landing page (usually a published Coda doc), t...more
You can find my thoughts on that in response to this question:
No. But I do think their value changes over the lifecycle of a product and
company, and the narrative should be re-evaluated at regular intervals. It’s one
thing to have a hypothesis and convicted story that gets you to an MVP, but once
you have real users giving real feedback in a real marketpla...more
If things are going right, these should almost feel one-in-the-same: The product
direction reinforces the story and brand promise, and the brand messages easily
and thoroughly communicate the value of the product.
But, this isn’t always the case, as timelines, teams and strategic visions
In 2020, there has been major interest in workplace productivity software.
Competition begets innovation, so it’s great that users have more choices than
ever. Our role is to help potential users understand what Coda can offer in a
sea of possibilities.
Some of our guiding principles for competi...more
Anything from my friends at Product Marketing Alliance, hands down. They have a
great certification program, and they also offer one-off sessions.
Their Narrative Design Masterclass is coming soon!
They've also got a great S...more
Two-part question? Two-part answer :)
Messaging Processes & Consensus
The type of messaging we do varies depending on whether we’re looking at our
entire product, a feature or set of features, or a campaign or sales motion.
In most cases, we’re likely to draft up a mini-brief to make sure ...more