“Your job communicating isn’t done until you’ve been understood.” Words. To.
Live. By. 🙌 Just because you’ve put a message out there to your team — on a
deck, a doc, an email — doesn’t mean you’ve effectively communicated the idea.
You have to consider different communication needs, different audiences, and
different contexts. That’s how Andrew Stinger approaches internal and external
messaging. It's not a one-and-done thing, but an ongoing process of feedback,
iteration and refinement. In Ep...more
Above all, meet your company where it is. If you’re a small team just getting
started, you’re likely going to have nail a brand identity and core message, and
then be flexible as you evolve from there. If you’re part of a 500 person
marketing team, you’re going to navigate some different challeng...more
Two-part question? Two-part answer :)
Messaging Processes & Consensus
The type of messaging we do varies depending on whether we’re looking at our
entire product, a feature or set of features, or a campaign or sales motion.
In most cases, we’re likely to draft up a mini-brief to make sure ...more