Andrew Stinger

Andrew Stinger

Product & Company Marketing Lead, Coda

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Andrew Stinger
Product & Company Marketing Lead
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Video: Adventures in Messaging S02E02: With Andrew Stinger, Product & Corporate Marketing Lead at Coda
sharebird
Andrew Stinger
Product & Company Marketing Lead
Andrew Stinger
Product & Company Marketing Lead
A few options we’ve employed recently: Data-based indicators * A/B testing marketing email subject lines, and evaluating click-to-open rates * Running multiple variants of ad copy and evaluating CTR & conversion rate * Making three variants of a landing page (usually a published Coda doc), t...more
Andrew Stinger
Product & Company Marketing Lead
You can find my thoughts on that in response to this question: https://sharebird.com/whats-the-best-way-to-ensure-that-messaging-evolves-at-the-pace-of-the-company-while-still-maintaining-some-consistency-should-i-give-up-any-hope-of-running-a-campaign-that-lives-more-than-a-few-weeks?answer=aWNA...more
Andrew Stinger
Product & Company Marketing Lead
No. But I do think their value changes over the lifecycle of a product and company, and the narrative should be re-evaluated at regular intervals. It’s one thing to have a hypothesis and convicted story that gets you to an MVP, but once you have real users giving real feedback in a real marketpla...more
Andrew Stinger
Product & Company Marketing Lead
If things are going right, these should almost feel one-in-the-same: The product direction reinforces the story and brand promise, and the brand messages easily and thoroughly communicate the value of the product. But, this isn’t always the case, as timelines, teams and strategic visions shift. ...more
Andrew Stinger
Product & Company Marketing Lead
In 2020, there has been major interest in workplace productivity software. Competition begets innovation, so it’s great that users have more choices than ever. Our role is to help potential users understand what Coda can offer in a sea of possibilities. Some of our guiding principles for competi...more
Andrew Stinger
Product & Company Marketing Lead
Anything from my friends at Product Marketing Alliance, hands down. They have a great certification program, and they also offer one-off sessions. Their Narrative Design Masterclass is coming soon! https://productmarketingalliance.com/narrative-design-masterclass/ They've also got a great S...more
Andrew Stinger
Product & Company Marketing Lead
Two-part question? Two-part answer :) Messaging Processes & Consensus The type of messaging we do varies depending on whether we’re looking at our entire product, a feature or set of features, or a campaign or sales motion. In most cases, we’re likely to draft up a mini-brief to make sure ...more
Credentials & Highlights
Product & Company Marketing Lead at Coda
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Work with Andrew
San Francisco, CA
San Francisco, CA