Profile
Andrew Stinger

Andrew Stinger

Head Of Marketing, Universe

Content

Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
Yes! Persona-based messaging Before I joined Coda, the team already had a set of personas derived from shared observations about who uses different kinds of technology within a team, and how they use itーand with what expectations of the technology. Since then, my amazing colleague Elaine has ex......Read More
1800 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
A few options we’ve employed recently: Data-based indicators * A/B testing marketing email subject lines, and evaluating click-to-open rates * Running multiple variants of ad copy and evaluating CTR & conversion rate * Making three variants of a landing page (usually a published Coda doc), t......Read More
1359 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
Yes! At Coda, I’m very lucky to have a wildly talented Brand Team that supports our company, and privileged to have worked on 100+ customer-facing feature launches in 2020. (Seriously. Over 100. Because Coda runs on Coda, our product team ships incredibly. You can count all the launches here if ......Read More
1137 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
Two-part question? Two-part answer :) Messaging Processes & Consensus The type of messaging we do varies depending on whether we’re looking at our entire product, a feature or set of features, or a campaign or sales motion. In most cases, we’re likely to draft up a mini-brief to make sure ......Read More
1120 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
No. But I do think their value changes over the lifecycle of a product and company, and the narrative should be re-evaluated at regular intervals. It’s one thing to have a hypothesis and convicted story that gets you to an MVP, but once you have real users giving real feedback in a real marketpla......Read More
1015 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
Above all, meet your company where it is. If you’re a small team just getting started, you’re likely going to have nail a brand identity and core message, and then be flexible as you evolve from there. If you’re part of a 500 person marketing team, you’re going to navigate some different challeng......Read More
767 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingJune 1
I’m always wary of painting with too broad a brushstroke when it comes to hiring. Your job as a hiring manager is to spend time understand the super powers of the people you meet as part of your interview process, and to evaluate if those super powers have a place at your company. With that in......Read More
760 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
Anything from my friends at PMA, hands down. They have a great certification program, and they also offer one-off sessions. Their Narrative Design Masterclass is coming soon! https://productmarketingalliance.com/narrative-design-masterclass/ They've also got a great Slack community where Pr......Read More
738 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
In 2020, there has been major interest in workplace productivity software. Competition begets innovation, so it’s great that users have more choices than ever. Our role is to help potential users understand what Coda can offer in a sea of possibilities. Some of our guiding principles for competi......Read More
736 Views
Andrew Stinger
Andrew Stinger
Universe Head Of MarketingDecember 17
You can find my thoughts on that in response to this question: https://sharebird.com/whats-the-best-way-to-ensure-that-messaging-evolves-at-the-pace-of-the-company-while-still-maintaining-some-consistency-should-i-give-up-any-hope-of-running-a-campaign-that-lives-more-than-a-few-weeks?answer=aWNA......Read More
684 Views
Credentials & Highlights
Head Of Marketing at Universe
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Establishing Product Marketing, Product Marketing Soft and Hard Skills, Messaging, Br......more