AMA: Coda Head of Product Marketing, Beth McGrath on Product Marketing KPI's

Good PMM work should always be measurable. It’s easy for PMM to become a catch-all for things that don’t fit anywhere else. Without measurement it’s hard to stick to prio...

This is a PMM best practice. Any company should have a larger strategic framework that supports it’s future growth. Cascading out of that larger framework should be both ...

Though I think of PMM as being quite different from traditional marketing, I often focus my PMM teams on a relatively standard marketing funnel. Splitting feature adoptio...