Content
Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y
Good PMM work should always be measurable. It’s easy for PMM to become a catch-all for things that don’t fit anywhere else. Without measurement it’s hard to stick to prio...
5490 Views
Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y
Though I think of PMM as being quite different from traditional marketing, I often focus my PMM teams on a relatively standard marketing funnel. Splitting feature adoptio...
4511 Views
Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y
This is a PMM best practice. Any company should have a larger strategic framework that supports it’s future growth. Cascading out of that larger framework should be both ...
1526 Views
Lyft Senior Director Product Marketing
Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs
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Questions covered in this episode: 01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 06:57 What is your role like as...more
Credentials & Highlights
Senior Director Product Marketing at Lyft
Formerly Google, Shopify
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at The University of Pennsylviania -- The Wharton School
Lives In San Francisco, CA
Knows About Competitive Positioning, Market Research, Pricing and Packaging, Analyst Relationship...more