Profile
Beth McGrath

Beth McGrath

Head of Product Marketing, Coda

Content

Beth McGrath
Beth McGrath
Coda Head of Product MarketingMarch 27
Good PMM work should always be measurable. It’s easy for PMM to become a catch-all for things that don’t fit anywhere else. Without measurement it’s hard to stick to prioritization and drive meaningful impact.  That said, it can be very hard to track Product Marketing KPIs, especially on short...Read More
620 Views
Beth McGrath
Beth McGrath
Coda Head of Product MarketingMarch 27
Though I think of PMM as being quite different from traditional marketing, I often focus my PMM teams on a relatively standard marketing funnel. Splitting feature adoption KPIs between product marketing and the product team for a B2B self-serve SaaS requires collaboration and alignment on goals. ...Read More
500 Views
Beth McGrath
Beth McGrath
Coda Head of Product MarketingMarch 27
This is a PMM best practice. Any company should have a larger strategic framework that supports it’s future growth. Cascading out of that larger framework should be both product and revenue goals. I think about aligning PMM first to revenue goals, because I’ve focused most of my career in B2B mar...Read More
449 Views
Beth McGrath
Beth McGrath
Coda Head of Product Marketing
Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs
Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs
--:--
--:--
Questions covered in this episode: 01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 06:57 What is your role like as...more
Credentials & Highlights
Head of Product Marketing at Coda
Formerly Google, Shopify
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Studied at The University of Pennsylviania -- The Wharton School
Lives In San Francisco, CA
Knows About Competitive Positioning, Market Research, Pricing and Packaging, Analyst Relationship...more