Beth McGrath

Head of Product Marketing, Coda

Content

What are the top three KPIs for Product Marketing and how do you track/measure them?

Beth McGrath

Coda Head of Product Marketing • March 26

Good PMM work should always be measurable. It’s easy for PMM to become a catch-all for things that don’t fit anywhere else. Without measurement it’s hard to stick to prioritization and drive meaningful impact. That said, it can be very hard to track Product Marketing KPIs, especially on short......Read More

582 Views

How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)

Beth McGrath

Coda Head of Product Marketing • March 26

Though I think of PMM as being quite different from traditional marketing, I often focus my PMM teams on a relatively standard marketing funnel. Splitting feature adoption KPIs between product marketing and the product team for a B2B self-serve SaaS requires collaboration and alignment on goals. ......Read More

459 Views

Are you using OKRs to align your team’s efforts to the company goals?

Beth McGrath

Coda Head of Product Marketing • March 26

This is a PMM best practice. Any company should have a larger strategic framework that supports it’s future growth. Cascading out of that larger framework should be both product and revenue goals. I think about aligning PMM first to revenue goals, because I’ve focused most of my career in B2B mar......Read More