AMA: Coda Former Product & Company Marketing Lead, Andrew Stinger on Messaging
December 17 @ 10:00AM PT
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Headway Staff Product Marketing Manager • 5y
Above all, meet your company where it is. If you’re a small team just getting started, you’re likely going to have nail a brand identity and core message, and then be fle...
876 Views
1 request
What are different messaging processes that you do? And which ones work best to help team/stakeholders come to consensus faster?
A/B testing and spending on messaging research are ways that we can test out messaging, but if we don't have budget to do that, are there other ways to qualify it besides having team members or some stakeholders provide input and attempt to wordsmith until concensus is reached?
Headway Staff Product Marketing Manager • 5y
Two-part question? Two-part answer :) Messaging Processes & Consensus The type of messaging we do varies depending on whether we’re looking at our entire product, a...
1169 Views
2 requests
Headway Staff Product Marketing Manager • 5y
You can find my thoughts on that in response to this question: https://sharebird.com/whats-the-best-way-to-ensure-that-messaging-evolves-at-the-pace-of-the-company-while-...
919 Views
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How much bearing does your competition have on your messaging?
How do you tackle/counter theirs?
Headway Staff Product Marketing Manager • 5y
In 2020, there has been major interest in workplace productivity software. Competition begets innovation, so it’s great that users have more choices than ever. Our role i...
1048 Views
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Headway Staff Product Marketing Manager • 5y
If things are going right, these should almost feel one-in-the-same: The product direction reinforces the story and brand promise, and the brand messages easily and thoro...
852 Views
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Headway Staff Product Marketing Manager • 5y
Yes! Persona-based messagingBefore I joined Coda, the team already had a set of personas derived from shared observations about who uses different kinds of technology wit...
2435 Views
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Headway Staff Product Marketing Manager • 5y
No. But I do think their value changes over the lifecycle of a product and company, and the narrative should be re-evaluated at regular intervals. It’s one thing to have ...
1491 Views
3 requests
Headway Staff Product Marketing Manager • 5y
A few options we’ve employed recently:Data-based indicators A/B testing marketing email subject lines, and evaluating click-to-open rates Running multiple variants of ad...
1952 Views
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Headway Staff Product Marketing Manager • 5y
Yes!At Coda, I’m very lucky to have a wildly talented Brand Team that supports our company, and privileged to have worked on 100+ customer-facing feature launches in 2020...
1676 Views
2 requests