AMA: Cortex Head of Product Marketing, Lauren Craigie on Product Marketing KPI's

Our PMM KPIs are always related getting something out the door, or unsticking something in the funnel. So while I generally have a rule of thumb of "one big content rock ...

The biggest challenge for us lately is that it's hard to track certain KPIs on a quarterly basis, because the nature of enterprise deals is that they can take longer than...

All of our PMM KPIs are really reflective of our impact on other parts of the business, but yes primarily they come down to pipeline influence (not just filling the funne...

Love this question. Anything related to content/brand performance, filling the top of the funnel, or even SQOs are a fantastic reflection on PMM's ability to provide DG a...

I love this question, but also don't love an environment that needs to conclusively prove one team is responsible for adoption! Ideally you're just using metrics to guide...

Even if you have other teams that "own" activities that are owned by PMM in smaller companies, your KPIs can probably still remain the same—they just become reflections o...

I'm not sure the topline KPIs will change, but how we're tracking them should get a hell of a lot easier, which means we should be able to reasonably add more that are so...

We run a quarterly sales confidence survey to assess how AEs and SEs feel about their knowledge of our ICP, use cases, playbooks, etc. This is separates from their sales...