As noted in a similar question above—DATA. But I don't think the word
"influence" is quite right. I really don't think PMMs should have an agenda when
it comes to roadmapping. I think our role is to represent the needs of users,
and bring data to PMs to help them navigate that decision making pro...more
Interests: What kind of questions do you want to answer?
This is just my personal take, and probably oversimplified, but if you're driven
by optimization questions like "Who is getting the most value out of this?" "How
do we better articulate what this thing does?" "How do we increase close rate...more
Customer segmentation—who cares the MOST, why are they using us, what are their
alternatives, why would they stay, why would they leave. Both qualitative
(interviews), and quantitative( (product usage and sales cycle data).
I think getting incredibly clear on user profiles, habits and motivat...more
Yes depending on the type of feedback sought we have different owners, but we
are trynig to move to a place where the Customer PMM owns tracking of outreach
(we don't want to ping the same account 7 times across different deparments).
In-product NPS is owned by customer success, but interviews...more
I think both, though the latter (naming, branding, messaging, etc) seems to be
the default for most PMMs. If PMMs want to partake in the beginning of the
cycle—what's actually being built, they need to bring new data—not just personal
Product managers have a product vision that align...more
I've always felt like this question felt a bit like, "who owns features,
engineering or product?" Both teams are responsible for different points in the
In my ideal version of the world, pricing overhauls (a new pricing strategy like
moving from seats to usage), is managed by a pro...more
Any frustrations I have are either a reflection of my ego getting in the way, or
a failure on my part to communicate expectations or demonstrate value.
* Sometimes it's frustrating when sales comes up with their own messaging, and
slideware. However, if they're doing that ...more
oh mylanta I love this question. I think a lot of this can be an interative
process with the PMM, but I think the things I see most often left out of these
documents that could completely change the way a new feature is positioned
- Not just what problem this solves, but how was the ...more
Ah I'm sorry you're in that situation. PMM should be part of product roadmapping
meetings, since everything that's in the queue should be going through some sort
of business valuation (what is the cost/benefit of putting this feature into the
But I think stepping back to understand the...more
Oh interesting! I've done both, but I truly believe PLG is the future for
everyone. Or, I should say the paths are likely to converge!
New organizational structures that are empowering end-users to make more
decisions for themselves, coupled with extremely efficient try>buy experiences