It depends a bit on how your sales team is organized today. But in any event, your product value pillars should always translate to both individual and company-wide gain, so your core message is always consistent, even if the language changes a bit to accomodate the audience. You might consider a...more

Same! In my case, I was also dealing with phased launches--bits of the solution released every few weeks. And I understand why–when you're working with a developer audience there's less appetite for a big splashy release, and more interest in a phased roll-out of a given feature or product just t...more