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Lauren Craigie

Director of Product Marketing, dbt Labs
Lauren Craigie
Director of Product Marketing, dbt Labs
Added September 14, 2021Published in AMA's

AMA: Dbt Labs Director of Product Marketing, Lauren Craigie on Developer Product Marketing

dbt Labs Director of Product Marketing, Lauren Craigie

on Developer Product Marketing

Director of Product Marketing
dbt Labs
Director of Product Marketing at dbt
It depends a bit on how your sales team is organized today. But in any event, your product value pillars should always translate to both individual and company-wide gain, so your core message is always consistent, even if the language changes a bit to accomodate the audience. You might consider a...more
Director of Product Marketing at dbt
Same! In my case, I was also dealing with phased launches--bits of the solution released every few weeks. And I understand why–when you're working with a developer audience there's less appetite for a big splashy release, and more interest in a phased roll-out of a given feature or product just t...more

Podcast: dbt Labs Head of Product Marketing, Lauren Craigie

dbt Labs Head of Product Marketing, Lauren Craigie
dbt Labs Head of Product Marketing, Lauren Craigie
dbt Labs Head of Product Marketing, Lauren Craigie
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