AMA: Coupa Software Former Director, Product Marketing, Charlene Wang on Sales Enablement

Great competitive analysis comes from access to the right information, meaningful insights into the data, and addressing the needs of sales in real-time. From an inform...

There's two parts to keeping all the above content up to date, including content creation and content delivery: Content Creation: This is all about capacity planning of ...

The answer to this question will depend to an extent on the type of people that you have on the Product Marketing and SDR teams. That said, in general, Product Marketing ...

Product documentation can be owned by several teams, most commonly split between a documentation team, product marketing, and product management. Who manages each piece o...

Different companies will define product marketing and sales ops / sales enablement in different ways. The distinction tends to run along a spectrum where on the one hand,...

I always start with the outcome that matters to the company then back out what needs to happen to drive that outcome. For example, if we need to launch a product that dri...

Sales enablement success should ultimately drive sales success, including the size & number of deals closed won and win rates. Leading sales enablement indicators of ...

In this case, you would first want to enable your sales teams on the new persona, including what this persona generally "looks like", relevant pain points, and other info...