Charlene Wang

Product Marketing and Growth perform different roles in a marketing team and need to be measured in different ways. Whereas Growth is often easier to quantify, concrete m...

I like to start by defining what is Product Marketing, what we care about, and why it matters. What is Product Marketing?Product Marketing lives and breathes everything s...

Different companies will define product marketing and sales ops / sales enablement in different ways. The distinction tends to run along a spectrum where on the one hand,...

I’ve found that the biggest challenge with Product Marketing prioritization is that stakeholders from across the company lack visibility into what’s being requested acros...

There's two parts to keeping all the above content up to date, including content creation and content delivery: Content Creation: This is all about capacity planning of ...

This is a classic tension for many product marketers—getting to market fast vs. shipping a truly polished solution. This is an area that requires careful collaboration wi...

Every marketing team operates differently, so the answer depends on the organization. In general, Product Marketers own the core positioning of the company & products...

To identify the right KPIs, I would first start by defining your overall company and GTM strategic objectives. For example, do you want to increase market share, launch a...

In this case, you would first want to enable your sales teams on the new persona, including what this persona generally "looks like", relevant pain points, and other info...

Sales enablement success should ultimately drive sales success, including the size & number of deals closed won and win rates. Leading sales enablement indicators of ...