Charlene Wang
VP of Product Marketing, Payrix
About
I'm a builder and GTM leader who positions tech companies for hypergrowth. By balancing strategy with rapid execution, I've driven measurable growth at every stage, from rapidly scaling startups through IPO to public companies. I'm currently build......more
Content
Charlene Wang
Payrix VP of Product Marketing • April 8
There's two parts to keeping all the above content up to date, including content creation and content delivery: * Content Creation: This is all about capacity planning of the Product Marketing team on the capacity of the team to update content vs. the amount of content that needs to be up......Read More
1065 Views
Charlene Wang
Payrix VP of Product Marketing • April 8
Different companies will define product marketing and sales ops / sales enablement in different ways. The distinction tends to run along a spectrum where on the one hand, Product Marketing will lead the creation of content that focuses on market positioning and differentiation, and on the other h......Read More
1060 Views
Charlene Wang
Payrix VP of Product Marketing • April 8
Sales enablement success should ultimately drive sales success, including the size & number of deals closed won and win rates. Leading sales enablement indicators of sales success include adoption of content, sales feedback, and feedback from prospects/customers as part of win/loss analysis. In p......Read More
779 Views
Charlene Wang
Payrix VP of Product Marketing • April 8
Great competitive analysis comes from access to the right information, meaningful insights into the data, and addressing the needs of sales in real-time. From an information access perspective, it's important to find the right sources of information first and to do this efficiently. This shou......Read More
683 Views
Charlene Wang
Payrix VP of Product Marketing • April 8
In this case, you would first want to enable your sales teams on the new persona, including what this persona generally "looks like", relevant pain points, and other information to help sales successfully reach these personas. You will have more a heavy lift in educating sales on how to successfu......Read More
558 Views
Charlene Wang
Payrix VP of Product Marketing • April 8
I always start with the outcome that matters to the company then back out what needs to happen to drive that outcome. For example, if we need to launch a product that drives XYZ in revenue over the first year, I will try to back out how much pipeline is needed and what kinds of win rates need to ......Read More
543 Views
Charlene Wang
Payrix VP of Product Marketing • April 8
The answer to this question will depend to an extent on the type of people that you have on the Product Marketing and SDR teams. That said, in general, Product Marketing owns the messaging and positioning and will be more familiar with what's going to stand out compared to other solutions or subs......Read More
502 Views
Charlene Wang
Payrix VP of Product Marketing • April 8
Product documentation can be owned by several teams, most commonly split between a documentation team, product marketing, and product management. Who manages each piece of content depends on the primary function of that content: * Documentation Team: This team is dedicated to educating customer......Read More
484 Views
Credentials & Highlights
VP of Product Marketing at Payrix
Formerly Coupa Software, McKinsey
Studied at Harvard Business School, Harvard College
Lives In San Francisco, California
Knows About Analyst Relations, Growth Product Marketing, Product Marketing KPI's, Enterprise Prod......more