AMA: Culture Amp Former Sr. Director of Product and Customer Marketing, Rehan Mirza on Scaling A Product Marketing Team
March 26 @ 10:00AM PT
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Verifiable Chief Growth Officer • 6y
Culture is something we think about a lot - think it's a bit of a requisite to do so when it's in your company's name. We have a saying here which is "Culture comes first...
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Verifiable Chief Growth Officer • 6y
Recently PMM has been very involved with top-of-funnel marketing and campaigns, so a lot of the typical metrics you might suspect in a campaign are ways we measure succes...
2657 Views
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Verifiable Chief Growth Officer • 6y
Our PMM team currently rolls up under the Marketing practice, which rolls up into the Customer Org (Customer Success/Support, People Science, Marketing). This means Sales...
1488 Views
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How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
Verifiable Chief Growth Officer • 6y
A variety of mediums, depending on the level of update we're providing: - Announcements in Slack channels across practices - Sales trainings & enablement sessions - V...
1693 Views
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Verifiable Chief Growth Officer • 6y
If you're on this forum as a PMM, you know that one of the biggest challenges for the PMM org is "What the hell do we measure!?" - an age-old conundrum that PMMs always s...
4024 Views
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