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Rehan Mirza

VP of Growth, Verifiable
Rehan Mirza
VP of Growth, Verifiable

Podcast: Verifiable's VP of Growth, Rehan Mirza

Verifiable's VP of Growth, Rehan Mirza
Verifiable's VP of Growth, Rehan Mirza
Verifiable's VP of Growth, Rehan Mirza
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Added March 26, 2020Published in AMA's

AMA: Culture Amp Former Sr. Director of Product and Customer Marketing, Rehan Mirza on Scaling A Product Marketing Team

Culture Amp Former Sr. Director of Product and Customer Marketing, Rehan Mirza

on Scaling A Product Marketing Team

VP of Growth
Verifiable
VP of Growth at Verifiable
Recently PMM has been very involved with top-of-funnel marketing and campaigns, so a lot of the typical metrics you might suspect in a campaign are ways we measure success for these (Leads, MQLs, MQL>Opp conversion, Opportunities generated). For more middle & bottom of funnel content - we use ...more
VP of Growth at Verifiable
Our PMM team currently rolls up under the Marketing practice, which rolls up into the Customer Org (Customer Success/Support, People Science, Marketing). This means Sales reports up through another org, as does Product - and each has their own set of key objectives/priorities. As the question her...more