Recently PMM has been very involved with top-of-funnel marketing and campaigns,
so a lot of the typical metrics you might suspect in a campaign are ways we
measure success for these (Leads, MQLs, MQL>Opp conversion, Opportunities
For more middle & bottom of funnel content - we use ...more
Our PMM team currently rolls up under the Marketing practice, which rolls up
into the Customer Org (Customer Success/Support, People Science, Marketing).
This means Sales reports up through another org, as does Product - and each has
their own set of key objectives/priorities. As the question her...more