Rehan Mirza

Rehan Mirza

Chief Growth Officer, Verifiable

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Rehan Mirza
Rehan Mirza
Verifiable Chief Growth OfficerMarch 27
If you're on this forum as a PMM, you know that one of the biggest challenges for the PMM org is "What the hell do we measure!?" - an age-old conundrum that PMMs always struggle with. This is especially pronouned in an enterprise B2B environment vs. a fast-moving B2C environment where immediate u......Read More
2314 Views
Rehan Mirza
Rehan Mirza
Verifiable Chief Growth OfficerMarch 27
Recently PMM has been very involved with top-of-funnel marketing and campaigns, so a lot of the typical metrics you might suspect in a campaign are ways we measure success for these (Leads, MQLs, MQL>Opp conversion, Opportunities generated). For more middle & bottom of funnel content - we use ......Read More
1972 Views
Rehan Mirza
Rehan Mirza
Verifiable Chief Growth OfficerMarch 27
A variety of mediums, depending on the level of update we're providing: - Announcements in Slack channels across practices - Sales trainings & enablement sessions - Various internal all-hands presentations - Campaign/initiative decks that list out the strategy (targeting/positioning), assets/......Read More
1372 Views
Rehan Mirza
Rehan Mirza
Verifiable Chief Growth OfficerMarch 27
Our PMM team currently rolls up under the Marketing practice, which rolls up into the Customer Org (Customer Success/Support, People Science, Marketing). This means Sales reports up through another org, as does Product - and each has their own set of key objectives/priorities. As the question her......Read More
1135 Views
Rehan Mirza
Rehan Mirza
Verifiable Chief Growth OfficerMarch 27
Culture is something we think about a lot - think it's a bit of a requisite to do so when it's in your company's name. We have a saying here which is "Culture comes first, whether you're conscious of it or not" - so in my mind it's clear you absolutely NEED to be actively cultivating it and maint......Read More
847 Views
Rehan Mirza
Rehan Mirza
Verifiable Chief Growth Officer
Verifiable's VP of Growth, Rehan Mirza
Verifiable's VP of Growth, Rehan Mirza
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Book recommendation: Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke

Credentials & Highlights
Chief Growth Officer at Verifiable
Product Marketing AMA Contributor
Lives In San Francisco
Knows About Platform and Solutions Product Marketing, Product Marketing Career Path, Solutions an......more