Rehan Mirza

Rehan Mirza

VP of Growth, Verifiable

AMA's

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Rehan Mirza
VP of Growth
Rehan Mirza
Rehan Mirza
VP of Growth
A variety of mediums, depending on the level of update we're providing: - Announcements in Slack channels across practices - Sales trainings & enablement sessions - Various internal all-hands presentations - Campaign/initiative decks that list out the strategy (targeting/positioning), assets/...more
Rehan Mirza
Rehan Mirza
VP of Growth
Our PMM team currently rolls up under the Marketing practice, which rolls up into the Customer Org (Customer Success/Support, People Science, Marketing). This means Sales reports up through another org, as does Product - and each has their own set of key objectives/priorities. As the question her...more
Rehan Mirza
Rehan Mirza
VP of Growth
Recently PMM has been very involved with top-of-funnel marketing and campaigns, so a lot of the typical metrics you might suspect in a campaign are ways we measure success for these (Leads, MQLs, MQL>Opp conversion, Opportunities generated). For more middle & bottom of funnel content - we use ...more
Rehan Mirza
Rehan Mirza
VP of Growth
If you're on this forum as a PMM, you know that one of the biggest challenges for the PMM org is "What the hell do we measure!?" - an age-old conundrum that PMMs always struggle with. This is especially pronouned in an enterprise B2B environment vs. a fast-moving B2C environment where immediate u...more
Rehan Mirza
Rehan Mirza
VP of Growth
Culture is something we think about a lot - think it's a bit of a requisite to do so when it's in your company's name. We have a saying here which is "Culture comes first, whether you're conscious of it or not" - so in my mind it's clear you absolutely NEED to be actively cultivating it and maint...more
Credentials & Highlights
VP of Growth at Verifiable
Product Marketing AMA Contributor
Lives In San Francisco