Rehan Mirza

Chief Growth Officer, Verifiable

Content

What key metrics do product marketing managers need to meet in order to get promoted?

Rehan Mirza

Verifiable Chief Growth Officer • March 27

If you're on this forum as a PMM, you know that one of the biggest challenges for the PMM org is "What the hell do we measure!?" - an age-old conundrum that PMMs always struggle with. This is especially pronouned in an enterprise B2B environment vs. a fast-moving B2C environment where immediate u......Read More

2349 Views

Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?

Rehan Mirza

Verifiable Chief Growth Officer • March 27

Recently PMM has been very involved with top-of-funnel marketing and campaigns, so a lot of the typical metrics you might suspect in a campaign are ways we measure success for these (Leads, MQLs, MQL>Opp conversion, Opportunities generated). For more middle & bottom of funnel content - we use ......Read More

1985 Views

How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?

Rehan Mirza

Verifiable Chief Growth Officer • March 27

A variety of mediums, depending on the level of update we're providing: - Announcements in Slack channels across practices - Sales trainings & enablement sessions - Various internal all-hands presentations - Campaign/initiative decks that list out the strategy (targeting/positioning), assets/......Read More

1384 Views

How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?

Rehan Mirza

Verifiable Chief Growth Officer • March 27

Our PMM team currently rolls up under the Marketing practice, which rolls up into the Customer Org (Customer Success/Support, People Science, Marketing). This means Sales reports up through another org, as does Product - and each has their own set of key objectives/priorities. As the question her......Read More

1156 Views

How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?

Rehan Mirza

Verifiable Chief Growth Officer • March 27

Culture is something we think about a lot - think it's a bit of a requisite to do so when it's in your company's name. We have a saying here which is "Culture comes first, whether you're conscious of it or not" - so in my mind it's clear you absolutely NEED to be actively cultivating it and maint......Read More