If you're on this forum as a PMM, you know that one of the biggest challenges for the PMM org is "What the hell do we measure!?" - an age-old conundrum that PMMs alway...Read More
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?
Recently PMM has been very involved with top-of-funnel marketing and campaigns, so a lot of the typical metrics you might suspect in a campaign are ways we measure suc...Read More
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
A variety of mediums, depending on the level of update we're providing: - Announcements in Slack channels across practices - Sales trainings & enablement sessions - Va...Read More
How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?
Our PMM team currently rolls up under the Marketing practice, which rolls up into the Customer Org (Customer Success/Support, People Science, Marketing). This means Sa...Read More
How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?
Culture is something we think about a lot - think it's a bit of a requisite to do so when it's in your company's name. We have a saying here which is "Culture comes fi...Read More
Credentials & Highlights
Chief Growth Officer at Verifiable
Lives In San Francisco
Knows About Consumer Product Marketing, Solutions and Platform Product Marketing, Platform and So...more