AMA: Customer.io Chief Marketing Officer, Jason Lyman on Developing Your Product Marketing Career
May 29 @ 9:00AM PT
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Customer.io Chief Marketing Officer • 1y
I would ask your manager what are the top priorities for the broader organization and then push to get projects that support those efforts. In a bigger organization, a lo...
587 Views
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Customer.io Chief Marketing Officer • 1y
I believe that the best PMMs demonstrate the following characteristics - Customer-centric, Metrics-driven, and Strategically-aligned. I would seek out experiences that he...
7582 Views
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Customer.io Chief Marketing Officer • 1y
I would seek out frameworks or templates that help you deliver on key product marketing activities. For example, leading product launches is a common task, so find a laun...
1128 Views
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Customer.io Chief Marketing Officer • 1y
I was the second PMM at Dropbox, and when I left 4.5 years later, I managed a team of more than 20 PMMs, so I can empathize with your situation. I found that self-reflect...
849 Views
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When applying to pmm jobs, how important is it to align your past experiences with the new role? (For instance, if you worked in ecommerce, only apply to ecommerce roles.)
I've noticed that when my experience doesn't align exactly, I don't make it past round 2 or round 3 of the interview.
Customer.io Chief Marketing Officer • 1y
While it is always easier if your past experience is directly related to the new role you are exploring, it does not mean that you can’t get a job outside of that scope. ...
568 Views
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Customer.io Chief Marketing Officer • 1y
Career development is not a ladder but a winding path so there is never a clear cut answer that I can share. However, I tend to push people to answer the following questi...
715 Views
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For someone chasing the CMO position in the next 8-10 years, would you recommend them to practice brand marketing before product marketing or reverse?
I have experience in both fields but not really in a dedicated fashion. I am now standing at a stage where I have to choose between 2 options: AM - Brand marketing or Sr. PMM. What would you have chosen?
Customer.io Chief Marketing Officer • 1y
The answer to this question really depends on the size of the company where you want to be CMO. Larger companies with massive scale and sell more mature products must imp...
5066 Views
1 request
What are potential career paths after Product Marketing?
I've spent ~4 years doing Product Marketing at different Fortune 100 companies and wanted to know what are potential career growth opportunities beyond PMM. Almost everybody I know stays in PMM and continues on into leadership or goes into Product. What else is out there?
Customer.io Chief Marketing Officer • 1y
I have seen product marketers move into various roles as their careers evolve. The PMM skill set is very applicable in most marketing roles. For example, a successful PMM...
20406 Views
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