Jason Lyman

I have seen product marketers move into various roles as their careers evolve. The PMM skill set is very applicable in most marketing roles. For example, a successful PMM...

I believe that the best PMMs demonstrate the following characteristics - Customer-centric, Metrics-driven, and Strategically-aligned. I would seek out experiences that he...

The answer to this question really depends on the size of the company where you want to be CMO. Larger companies with massive scale and sell more mature products must imp...

I would seek out frameworks or templates that help you deliver on key product marketing activities. For example, leading product launches is a common task, so find a laun...

I was the second PMM at Dropbox, and when I left 4.5 years later, I managed a team of more than 20 PMMs, so I can empathize with your situation. I found that self-reflect...

Career development is not a ladder but a winding path so there is never a clear cut answer that I can share. However, I tend to push people to answer the following questi...

I would ask your manager what are the top priorities for the broader organization and then push to get projects that support those efforts. In a bigger organization, a lo...

While it is always easier if your past experience is directly related to the new role you are exploring, it does not mean that you can’t get a job outside of that scope. ...