AMA: DigitalOcean Vice President, Product Marketing, Raman Sharma on Brand Strategy
February 7 @ 10:00AM PT
View AMA Answers
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
Confluent Vice President, Product Marketing • 3y
In my opinion, a big part of Product Marketing is storytelling - connecting the customers' and prospects' desires and pain points to the capabilities of your products and...
1660 Views
1 request
Confluent Vice President, Product Marketing • 3y
A brand is not a logo. It is not a catchy tagline. It is not a color or font scheme. It is not the visual imagery. It is not the writing style guideline. It is the sum to...
1188 Views
1 request
How does your company define the difference between product marketing and integrated / brand / customer marketing?
Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.
Confluent Vice President, Product Marketing • 3y
I have seen this done differently in different organizations. There is no right or wrong way. However, I firmly believe that the Product Marketer should own the narrative...
7878 Views
1 request
What is the difference between "value proposition," "messaging," "pitch," and "story?"
Do you see these as separate, complementary, the same thing, or else?
Confluent Vice President, Product Marketing • 3y
[Warning] Extremely Opinionated Zone starts now :) Value Proposition answers the question of whether buying your product is a good value exchange for the customer/prospe...
4298 Views
1 request
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Confluent Vice President, Product Marketing • 3y
I am a big fan of writing examples. Writing crisp customer-facing content (blog posts, data sheets, whitepapers, product pages, etc.) is essential for any Product Marke...
2265 Views
1 request