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AMA: DigitalOcean Vice President, Product Marketing, Raman Sharma on Brand Strategy
February 7 @ 10:00AM PST
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DigitalOcean Vice President, Product Marketing, Raman Sharma on Brand Strategy
Top Questions
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
Raman Sharma
Sourcegraph Chief Marketing Officer • February 7
In my opinion, a big part of Product Marketing is storytelling - connecting the customers' and prospects' desires and pain points to the capabilities of your products and solutions. Brand Marketing is not dissimilar. Just that brand is not limited to a single product; in this case, the entire......Read More
795 Views
1 request
What is the difference between "value proposition," "messaging," "pitch," and "story?"
Do you see these as separate, complementary, the same thing, or else?
Raman Sharma
Sourcegraph Chief Marketing Officer • February 7
[Warning] Extremely Opinionated Zone starts now :) * Value Proposition answers the question of whether buying your product is a good value exchange for the customer/prospect. The pain you are reducing or the delight you are introducing - is it worth the commercial exchange and a good d......Read More
1250 Views
1 request
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Raman Sharma
Sourcegraph Chief Marketing Officer • February 7
I am a big fan of writing examples. * Writing crisp customer-facing content (blog posts, data sheets, whitepapers, product pages, etc.) is essential for any Product Marketer. * I must also add that the cross-functional nature of a PMM's job makes internal writing also very important. Cl......Read More
679 Views
1 request
How does your company define the difference between product marketing and integrated / brand / customer marketing?
Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.
Raman Sharma
Sourcegraph Chief Marketing Officer • February 7
I have seen this done differently in different organizations. There is no right or wrong way. However, I firmly believe that the Product Marketer should own the narrative for their product. * If it is a customer story - what value prop are we trying to highlight? * If it is an ad campaign, w......Read More
1454 Views
1 request
Raman Sharma
Sourcegraph Chief Marketing Officer • February 7
A brand is not a logo. It is not a catchy tagline. It is not a color or font scheme. It is not the visual imagery. It is not the writing style guideline. It is the sum total of all the experiences an organization provides to its customers and prospects. I have worked in organizations where the......Read More
505 Views
1 request
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