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Raman Sharma

Raman Sharma

Chief Marketing Officer, Sourcegraph

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Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerFebruary 7
I have seen this done differently in different organizations. There is no right or wrong way. However, I firmly believe that the Product Marketer should own the narrative for their product.  * If it is a customer story - what value prop are we trying to highlight?  * If it is an ad campaign, w......Read More
1440 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerFebruary 7
[Warning] Extremely Opinionated Zone starts now :) * Value Proposition answers the question of whether buying your product is a good value exchange for the customer/prospect. The pain you are reducing or the delight you are introducing - is it worth the commercial exchange and a good d......Read More
1245 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerAugust 18
My philosophy on this is that PMMs should almost be embedded into their counterpart Product/Engineering teams. Schedule or scope changes shouldn't come to them as a surprise. We have utilized multiple tools like shared calendars, regular update meetings, dependency tracking tools, etc. Those a......Read More
1031 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerAugust 18
I might have a slightly controversial take on this one.  * I think if you are in the business of marketing products to developers, you have to learn the trade a little bit. You must understand developers, developer tools, preferences, contemporary development trends, etc. * If you are be......Read More
845 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerFebruary 7
In my opinion, a big part of Product Marketing is storytelling - connecting the customers' and prospects' desires and pain points to the capabilities of your products and solutions.  Brand Marketing is not dissimilar. Just that brand is not limited to a single product; in this case, the entire......Read More
794 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerFebruary 7
I am a big fan of writing examples.  * Writing crisp customer-facing content (blog posts, data sheets, whitepapers, product pages, etc.) is essential for any Product Marketer. * I must also add that the cross-functional nature of a PMM's job makes internal writing also very important. Cl......Read More
676 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerFebruary 7
A brand is not a logo. It is not a catchy tagline. It is not a color or font scheme. It is not the visual imagery. It is not the writing style guideline. It is the sum total of all the experiences an organization provides to its customers and prospects. I have worked in organizations where the......Read More
505 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerAugust 18
Product Marketing means different things in different companies. So, asking for "prior PMM experience" may not always be as helpful as you think since this experience could mean something completely different from what you are looking for. While relevant PMM experience is a plus, I have also hire......Read More
315 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerAugust 18
I would recommend ruthless prioritization.  * Work with your product counterparts to figure out the most important products from a business/strategy standpoint. Then make sure you are giving these products the lion's share of your time and energy.  * Work with your business leaders to un......Read More
314 Views
Raman Sharma
Raman Sharma
Sourcegraph Chief Marketing OfficerAugust 18
It is important to have a good idea of what you are looking for. We ask the hiring manager to have a good enough conversation with the candidate before bringing them in for a full round of interviews. This initial validation gives us confidence that it is valuable for 3-4 other people in the comp......Read More
296 Views
Credentials & Highlights
Chief Marketing Officer at Sourcegraph
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Product Marketing Career Path, Building a Product Marketing Team