Raman Sharma

Chief Marketing Officer, Sourcegraph

Content

How does your company define the difference between product marketing and integrated / brand / customer marketing?

Raman Sharma

Sourcegraph Chief Marketing Officer • February 6

I have seen this done differently in different organizations. There is no right or wrong way. However, I firmly believe that the Product Marketer should own the narrative for their product. * If it is a customer story - what value prop are we trying to highlight? * If it is an ad campaign, w......Read More

1432 Views

What is the difference between "value proposition," "messaging," "pitch," and "story?"

Raman Sharma

Sourcegraph Chief Marketing Officer • February 6

[Warning] Extremely Opinionated Zone starts now :) * Value Proposition answers the question of whether buying your product is a good value exchange for the customer/prospect. The pain you are reducing or the delight you are introducing - is it worth the commercial exchange and a good d......Read More

1244 Views

What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?

Raman Sharma

Sourcegraph Chief Marketing Officer • August 17

My philosophy on this is that PMMs should almost be embedded into their counterpart Product/Engineering teams. Schedule or scope changes shouldn't come to them as a surprise. We have utilized multiple tools like shared calendars, regular update meetings, dependency tracking tools, etc. Those a......Read More

1024 Views

for Dev software, how do you go about building a PMM team when you are the first hire for the function and that's the first measure of your success?

Raman Sharma

Sourcegraph Chief Marketing Officer • August 17

I might have a slightly controversial take on this one. * I think if you are in the business of marketing products to developers, you have to learn the trade a little bit. You must understand developers, developer tools, preferences, contemporary development trends, etc. * If you are be......Read More

840 Views

How important are brand marketing skills for product marketers compared to analytical skills?

Raman Sharma

Sourcegraph Chief Marketing Officer • February 6

In my opinion, a big part of Product Marketing is storytelling - connecting the customers' and prospects' desires and pain points to the capabilities of your products and solutions. Brand Marketing is not dissimilar. Just that brand is not limited to a single product; in this case, the entire......Read More

793 Views

What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?

Raman Sharma

Sourcegraph Chief Marketing Officer • February 6

I am a big fan of writing examples. * Writing crisp customer-facing content (blog posts, data sheets, whitepapers, product pages, etc.) is essential for any Product Marketer. * I must also add that the cross-functional nature of a PMM's job makes internal writing also very important. Cl......Read More

675 Views

What role does brand play in product marketing

Raman Sharma

Sourcegraph Chief Marketing Officer • February 6

A brand is not a logo. It is not a catchy tagline. It is not a color or font scheme. It is not the visual imagery. It is not the writing style guideline. It is the sum total of all the experiences an organization provides to its customers and prospects. I have worked in organizations where the......Read More

505 Views

In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?

Raman Sharma

Sourcegraph Chief Marketing Officer • August 17

Product Marketing means different things in different companies. So, asking for "prior PMM experience" may not always be as helpful as you think since this experience could mean something completely different from what you are looking for. While relevant PMM experience is a plus, I have also hire......Read More

315 Views

If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

Raman Sharma

Sourcegraph Chief Marketing Officer • August 17

I would recommend ruthless prioritization. * Work with your product counterparts to figure out the most important products from a business/strategy standpoint. Then make sure you are giving these products the lion's share of your time and energy. * Work with your business leaders to un......Read More

314 Views

With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?

Raman Sharma

Sourcegraph Chief Marketing Officer • August 17

It is important to have a good idea of what you are looking for. We ask the hiring manager to have a good enough conversation with the candidate before bringing them in for a full round of interviews. This initial validation gives us confidence that it is valuable for 3-4 other people in the comp......Read More

296 Views

Credentials & Highlights

Chief Marketing Officer at Sourcegraph