Raman Sharma

I have seen this done differently in different organizations. There is no right or wrong way. However, I firmly believe that the Product Marketer should own the narrative...

[Warning] Extremely Opinionated Zone starts now :) Value Proposition answers the question of whether buying your product is a good value exchange for the customer/prospe...

I am a big fan of writing examples. Writing crisp customer-facing content (blog posts, data sheets, whitepapers, product pages, etc.) is essential for any Product Marke...

In my opinion, a big part of Product Marketing is storytelling - connecting the customers' and prospects' desires and pain points to the capabilities of your products and...

My philosophy on this is that PMMs should almost be embedded into their counterpart Product/Engineering teams. Schedule or scope changes shouldn't come to them as a surpr...

I might have a slightly controversial take on this one. I think if you are in the business of marketing products to developers, you have to learn the trade a little bit...

A brand is not a logo. It is not a catchy tagline. It is not a color or font scheme. It is not the visual imagery. It is not the writing style guideline. It is the sum to...

There is no universally prescribed cadence for this. Ideally this should be continuous but I think sharing (or resharing) customer feedback when Product/engineering teams...

It depends on the go to market motion of the company. In self-serve businesses, PMMs can play a more direct role in engaging with customers, gathering and synthesizing fe...

In my opinion, Product Marketing primarily is a GTM function. It is critical for PMMs to be deeper (than average) on products and audience, but this knowledge is to be us...