AMA: Apttus Former Director of Product Marketing, Steve Feyer on Messaging
January 10 @ 10:00AM PT
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How do you measure the effectiveness of your sales content?
I'm struggling to determine whether my sales reps are actually using content, and if its helping them win deals.
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
The most comprehensive way to measure the effectiveness of your sales content would be to implement a content management tool. Such a tool serves the materials to your re...
1613 Views
6 requests
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
Great question! But I'm going to blow up your premise right away: You can't prevent others from copying you. Imitation is the sincerest form of flattery, right? So instea...
1446 Views
5 requests
How do you develop messaging that grabs attention in a crowded market?
We're in the sales development space and it's hyper competitive. It's hard to create messaging that cuts through the noise of all of our other competitors.
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
I don't think there is a single answer here---it is the fundamental messaging & content marketing concern! As you know, we all see hundreds of commercial and noncomme...
1129 Views
5 requests
How do you test messaging before launching a new product? What are different approaches that would help us be confident about the message that would result in better conversion?
I took a survey and in person interviews with customers and did different exercises but I am wondering what would make me more confident about the message
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
I use surveys and interviews too, but in general I don't do a whole lot of testing or any "A/B" comparison of two messages. I'll put something out, and if it isn't conver...
2487 Views
3 requests
Can you share your tips on making a great analyst briefing deck?
I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
Afraid that this is a confidential item I can't share---sorry! A few thoughts though about how we do this well (and I have to credit a colleague, Michael Dunne, who does ...
2284 Views
1 request
What messaging framework do you use?
Would love frameworks to share.
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
This is a tough one for me because I've tried several things in the last few years that DON'T work. I've used several different "message map" formats, and you can find a ...
3899 Views
4 requests