Profile
Steve Feyer

Steve Feyer

Product Marketing Director, Eightfold
About
I like to grow new technology categories. Current: AI for talent management, hiring & diversity.

Content

Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorJanuary 11
This is a tough one for me because I've tried several things in the last few years that DON'T work. I've used several different "message map" formats, and you can find a lot of examples online. The online formats are good, very professional, well-structured. They are useful ways to think about wh......Read More
2499 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorNovember 9
I had a PMM candidate tell me that he was not comfortable presenting to audiences. Obviously a deal-breaker there. Every PMM needs to present. I've reviewed resumes or LinkedIn pages which were poorly written. Not someone I am going to call, as every PMM needs to write well. If writing isn't y......Read More
1500 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorApril 6
We use a formal leveling rubric to evaluate levels. This is used across all market-facing roles, other than sales reps. To summarize a few of the key differences across levels: SENIOR MANAGER * A Senior Manager independent works cross-functionally; a Manager does not. * A Senior Manager can......Read More
1486 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorJanuary 11
I use surveys and interviews too, but in general I don't do a whole lot of testing or any "A/B" comparison of two messages. I'll put something out, and if it isn't converting leads or getting used by sellers then I'll try something else. Now let me caution here, my approach can work because I......Read More
1413 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorJanuary 11
Afraid that this is a confidential item I can't share---sorry! A few thoughts though about how we do this well (and I have to credit a colleague, Michael Dunne, who does this work and is an exceptional AR expert). 1) Sales slides: If they're good enough to sell with, they should be good enoug......Read More
1165 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorOctober 26
I have to partly disagree with Mike--PMM can be an excellent path to CRO/GM/President or to CEO, albeit with stops in between. I know people in the Valley who have this progression. Typically after succeeding as a PMM they take on responsibility for managing sales, and can then own the P&L for a ......Read More
1104 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorMay 23
I don't believe that any technical skills are required in product marketing. However there are a few caveats to that blanket statement. * You should be as technically proficient as your target customer. So if you sell to developers, then you should have enough technical background to speak......Read More
1089 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorJanuary 11
I don't think there is a single answer here---it is the fundamental messaging & content marketing concern! As you know, we all see hundreds of commercial and noncommercial messages every day (I've seen an estimate that the average American views 3000 advertisements daily). Breaking through is HAR......Read More
1084 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorJanuary 11
The most comprehensive way to measure the effectiveness of your sales content would be to implement a content management tool. Such a tool serves the materials to your reps, produces reporting, and allows you to connect the content usage to your outcomes. Pretty cool. I've been considering a tool......Read More
1079 Views
Steve Feyer
Steve Feyer
Eightfold.ai Product Marketing DirectorJune 28
The previous answers here are a bit too pessimistic, I think. First and foremost, benchmark your comp against peers at LinkedIn and Glassdoor (Follow-up question for the community: What other salary aggregators do you use?) This can prove your compensation is too low, if it is. Beyond that, us......Read More
986 Views
Credentials & Highlights
Product Marketing Director at Eightfold.ai
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Jose, California
Knows About Analyst Relations, Product Marketing Soft and Hard Skills, Establishing Product Marke......more