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Steve Feyer

Product Marketing Director, Eightfold
Steve Feyer
Product Marketing Director, Eightfold
I like to grow new technology categories. Current: AI for talent management, hiring & diversity.

Video: Adventures in Messaging: E05 with Steve Feyer, Director of Product Marketing, Eightfold

It’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.) But safe messaging gets ignored. If you want to grab people’s attention, your messaging needs to go out on a limb and say something different. In this episode of Adventures in Messaging, Steve Feyer discusses why messaging needs to excite your buyers and make them think. That’s the key to meaningful messaging. Steve inspires marketers to be bold (even a tad controversial!) to help their p...more
Added February 29, 2020

Sharebird Answers: Steve Feyer, Product Marketing Director, Eightfold.ai

Sharebird Answers:

Product Marketing Director
Eightfold
Product Marketing Director at Eightfold.ai
In B2B: Make sure your sales team is activated to share information with you. Much important competitive information will not be public, and your sales reps are in the best position to hear about and gather new data. Just keep in mind that you don't need to react the same way they do to new infor...more
Product Marketing Director at Eightfold.ai
I say: "You don't have to deal with the sales people anymore. Just send them to me." Tears in their eyes... [There is a 300 character minimum, but my answer was already complete so I'll fill this out with haiku. Sales guy got too drunk Who can save our key meeting? Product marketing Si...more
Added January 2, 2018Published in AMA's

AMA: Apttus Former Director of Product Marketing, Steve Feyer on Messaging

Apttus Former Director of Product Marketing, Steve Feyer

on Messaging

Product Marketing Director
Eightfold
Product Marketing Director at Eightfold.ai
I don't think there is a single answer here---it is the fundamental messaging & content marketing concern! As you know, we all see hundreds of commercial and noncommercial messages every day (I've seen an estimate that the average American views 3000 advertisements daily). Breaking through is HAR...more
Product Marketing Director at Eightfold.ai
This is a tough one for me because I've tried several things in the last few years that DON'T work. I've used several different "message map" formats, and you can find a lot of examples online. The online formats are good, very professional, well-structured. They are useful ways to think about wh...more