It’s easy to play it safe with messaging and say what everyone else is saying.
(LOTS of companies do it.) But safe messaging gets ignored. If you want to grab
people’s attention, your messaging needs to go out on a limb and say something
different. In this episode of Adventures in Messaging, Steve Feyer discusses why
messaging needs to excite your buyers and make them think. That’s the key to
meaningful messaging. Steve inspires marketers to be bold (even a tad
controversial!) to help their p...more
In B2B: Make sure your sales team is activated to share information with you.
Much important competitive information will not be public, and your sales reps
are in the best position to hear about and gather new data. Just keep in mind
that you don't need to react the same way they do to new infor...more
I say: "You don't have to deal with the sales people anymore. Just send them to
me." Tears in their eyes...
[There is a 300 character minimum, but my answer was already complete so I'll
fill this out with haiku.
Sales guy got too drunk
Who can save our key meeting?
I don't think there is a single answer here---it is the fundamental messaging &
content marketing concern! As you know, we all see hundreds of commercial and
noncommercial messages every day (I've seen an estimate that the average
American views 3000 advertisements daily). Breaking through is HAR...more
This is a tough one for me because I've tried several things in the last few
years that DON'T work. I've used several different "message map" formats, and
you can find a lot of examples online. The online formats are good, very
professional, well-structured. They are useful ways to think about wh...more