AMA: Narvar Former Director of Product Marketing, Jen Ottovegio on Product Marketing / Demand Gen Alignment
October 17 @ 10:00AM PT
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Narvar Fmr Director of Product Marketing • 8y
Every PMM should answer this question based on 2 factors -- the needs of the business and the strength of the funnel. (1) Org & Biz Needs - If you have a strong sal...
1861 Views
1 request
How has your product marketing team traditionally worked with demand generation / growth marketing?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
Narvar Fmr Director of Product Marketing • 8y
In my experience, product marketing is the nucleus of the marketing team - driving and informing strategy for demand generation, sales enablement, and other channel owner...
3654 Views
4 requests
Narvar Fmr Director of Product Marketing • 8y
I hope the details and features of the product change and improve often… but hopefully the overarching story of what you do and why does not often change. If you keep the...
4288 Views
6 requests
Narvar Fmr Director of Product Marketing • 8y
At Narvar, demand generation is under the product marketing umbrella. It helps us closely align on priorities, collaborate on campaign plans, establish goals, and measure...
2143 Views
3 requests
Narvar Fmr Director of Product Marketing • 8y
I’ve not personally sat on a product team (so I’m admittedly biased.) But I would vote for it to live in marketing. Here’s why - the essential functions of these teams ar...
1559 Views
1 request
Narvar Fmr Director of Product Marketing • 8y
To put it simply, ABM is a more targeted approach to storytelling and demand generation. Instead of telling 1 or 2 broad stories to large groups of prospects and/or lea...
1901 Views
2 requests
Narvar Fmr Director of Product Marketing • 8y
I believe that the person ultimately responsible for the results, will most incentivized to succeed. So it comes down to ensuring incentives are aligned and expectations ...
2524 Views
3 requests