In my experience, product marketing is the nucleus of the marketing team -
driving and informing strategy for demand generation, sales enablement, and
other channel ow...Read More
Jennifer Ottovegio
Fmr Director of Product Marketing, Narvar
About
Running product marketing and demand generation at Narvar. We make products that help brands and retailers increase retention and customer satisfaction post-purchase. https://corp.narvar.com/
Content
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Fmr Director of Product Marketing at Narvar • October 18
Most Relevant
Fmr Director of Product Marketing at Narvar • October 18
I hope the details and features of the product change and improve often… but
hopefully the overarching story of what you do and why does not often change. If
you keep ...Read More
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Fmr Director of Product Marketing at Narvar • October 18
Every PMM should answer this question based on 2 factors -- the needs of the
business and the strength of the funnel. (1) Org & Biz Needs - If you have a
strong sale...Read More
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Fmr Director of Product Marketing at Narvar • October 18
I believe that the person ultimately responsible for the results, will most
incentivized to succeed. So it comes down to ensuring incentives are aligned and
expectatio...Read More
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Fmr Director of Product Marketing at Narvar • October 18
At Narvar, demand generation is under the product marketing umbrella. It helps
us closely align on priorities, collaborate on campaign plans, establish goals,
and meas...Read More
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Fmr Director of Product Marketing at Narvar • October 18
I’ve not personally sat on a product team (so I’m admittedly biased.) But I
would vote for it to live in marketing. Here’s why - the essential functions of
these teams...Read More
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Fmr Director of Product Marketing at Narvar • October 18
To put it simply, ABM is a more targeted approach to storytelling and demand
generation. Instead of telling 1 or 2 broad stories to large groups of prospects
and/or ...Read More
Credentials & Highlights
Fmr Director of Product Marketing at Narvar
Product Marketing AMA Contributor
Knows About Consumer Product Marketing, Product Launches, Product Marketing
Career Path, Building...more