In my experience, product marketing is the nucleus of the marketing team - driving and informing strategy for demand generation, sales enablement, and other channel ow...Read More
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Running product marketing and demand generation at Narvar. We make products that help brands and retailers increase retention and customer satisfaction post-purchase. https://corp.narvar.com/
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
What is your strategy for creating dynamic, interactive "canned demos" for the sales team given that the product frequently changes?
I hope the details and features of the product change and improve often… but hopefully the overarching story of what you do and why does not often change. If you keep ...Read More
How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
Every PMM should answer this question based on 2 factors -- the needs of the business and the strength of the funnel. (1) Org & Biz Needs - If you have a strong sale...Read More
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
I believe that the person ultimately responsible for the results, will most incentivized to succeed. So it comes down to ensuring incentives are aligned and expectatio...Read More
How is the demand gen team organized at your company? Is there a single person accountable for campaign execution and management or is it a shared function across other marketing team?
At Narvar, demand generation is under the product marketing umbrella. It helps us closely align on priorities, collaborate on campaign plans, establish goals, and meas...Read More
I’ve not personally sat on a product team (so I’m admittedly biased.) But I would vote for it to live in marketing. Here’s why - the essential functions of these teams...Read More
What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?
To put it simply, ABM is a more targeted approach to storytelling and demand generation. Instead of telling 1 or 2 broad stories to large groups of prospects and/or ...Read More
Credentials & Highlights
Fmr Director of Product Marketing at Narvar
Knows About Consumer Product Marketing, Product Launches, Product Marketing Career Path, Building...more