Get Better Outcomes
Already a Sharebird user?
Continue with LinkedIn

Jennifer Ottovegio

Director of Product Marketing
Jennifer Ottovegio
Director of Product Marketing
Running product marketing and demand generation at Narvar. We make products that help brands and retailers increase retention and customer satisfaction post-purchase. https://corp.narvar.com/
Added October 17, 2017Published in AMA's

AMA: Narvar Former Director of Product Marketing, Jen Ottovegio on Product Marketing / Demand Gen Alignment

Narvar Former Director of Product Marketing, Jen Ottovegio

on Product Marketing / Demand Gen Alignment

Director of Product Marketing
Director of Product Marketing at Narvar
In my experience, product marketing is the nucleus of the marketing team - driving and informing strategy for demand generation, sales enablement, and other channel owners (field, content, etc).   Good Product Marketers first need to know what is coming down the pipeline (on the product side) a...more
Director of Product Marketing at Narvar
I’ve not personally sat on a product team (so I’m admittedly biased.) But I would vote for it to live in marketing. Here’s why - the essential functions of these teams are different: * Product Team - exists to build great products  * Marketing Team - exists to communicate the value of the prod...more