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Jennifer Ottovegio

Jennifer OttovegioShare

Fmr Director of Product Marketing, Narvar
About
Running product marketing and demand generation at Narvar. We make products that help brands and retailers increase retention and customer satisfaction post-purchase. https://corp.narvar.com/
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Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
In my experience, product marketing is the nucleus of the marketing team - driving and informing strategy for demand generation, sales enablement, and other channel ow...Read More
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Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
I hope the details and features of the product change and improve often… but hopefully the overarching story of what you do and why does not often change. If you keep ...Read More
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Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
Every PMM should answer this question based on 2 factors -- the needs of the business and the strength of the funnel.   (1) Org & Biz Needs - If you have a strong sale...Read More
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Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
I believe that the person ultimately responsible for the results, will most incentivized to succeed. So it comes down to ensuring incentives are aligned and expectatio...Read More
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Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
At Narvar, demand generation is under the product marketing umbrella. It helps us closely align on priorities, collaborate on campaign plans, establish goals, and meas...Read More
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Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
I’ve not personally sat on a product team (so I’m admittedly biased.) But I would vote for it to live in marketing. Here’s why - the essential functions of these teams...Read More
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Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
  To put it simply, ABM is a more targeted approach to storytelling and demand generation. Instead of telling 1 or 2 broad stories to large groups of prospects and/or ...Read More
Credentials & Highlights
Fmr Director of Product Marketing at Narvar
Product Marketing AMA Contributor
Knows About Consumer Product Marketing, Product Launches, Product Marketing Career Path, Building...more