AMA: Docker Vice President Product Marketing, Rahul Awasthy on Market Research
July 10 @ 9:00AM PT
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Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
The key to validation is a 360 approach and not relying on a few signals alone. Market research is one way to validate product differentiation. AI through chatGPT or oth...
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Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
It depends on a few factors. How is segmentation being used ? - for campaigns, to generate pipe, for sales motions ?At what stage of the sales cycle is segmentation pro...
1865 Views
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How do you collect, analyze and share your customer feedback?
I feel like my customer feedback is scattered throughout surveys, Google docs, Google sheets, Salesforce, and Slack...
It's pretty tough to get an over-arching view of my customer feedback on an on-going basis. Do you use any tools or have advice on how to collect, analyze and share your customer feedback?
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
Managing scattered customer feedback can indeed be challenging. Thinking about a single account/users to connect the feedback is needed often and systems may not be set ...
643 Views
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Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
Great question and It depends on who is asking or how we define "moving the needle"A company is moved by several key needles (so to speak) depending on what they need. A ...
616 Views
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How have you managed to curate and centralize customer comments, queries and complaints so that it becomes actionable to you as a product marketer?
We have various customer-facing teams that communicate with customers each and every day. Unfortunately, they all have different processes and therefore customer comments and questions are not organized in a centralized location. Some use Salesforce to track items, others just keep communications within their emails, and some do not track these comments and questions at all.
Looking to see how you handle this for inspiration and/or ideas.
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
Great question. Some of this is a human/org challenge and part of it is a tool challenge.Tip: Humans are far more unpredictable and challenging than software :) So figuri...
553 Views
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Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
Leverage specialized firms - there are several 3rd party firms that do the hard work of vetting for titles, anonymity and interviews/focus groups with selected parties th...
868 Views
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Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
It varies across companies I have worked at - Common ones include - Salesforce, UserTesting, Intercom, Qualtrics, Uservoice, Medallia among others
923 Views
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Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
When thinking about PMF research, it can be variable but the approach of documented Iterative loops is helpful. For exampleLoop1 has 4 key variables to test for by any ma...
1388 Views
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