Profile
Rahul Awasthy

Rahul Awasthy

Product Marketing Leader

Content

Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
The key to validation is a 360 approach and not relying on a few signals alone. Market research is one way to validate product differentiation. AI through chatGPT or oth...
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6057 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
It depends on a few factors. How is segmentation being used ? - for campaigns, to generate pipe, for sales motions ?At what stage of the sales cycle is segmentation pro...
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1865 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
When thinking about PMF research, it can be variable but the approach of documented Iterative loops is helpful. For exampleLoop1 has 4 key variables to test for by any ma...
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1388 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
It varies across companies I have worked at - Common ones include - Salesforce, UserTesting, Intercom, Qualtrics, Uservoice, Medallia among others
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923 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
Leverage specialized firms - there are several 3rd party firms that do the hard work of vetting for titles, anonymity and interviews/focus groups with selected parties th...
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868 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
Managing scattered customer feedback can indeed be challenging. Thinking about a single account/users to connect the feedback is needed often and systems may not be set ...
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643 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
Great question and It depends on who is asking or how we define "moving the needle"A company is moved by several key needles (so to speak) depending on what they need. A ...
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616 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software1y
Great question. Some of this is a human/org challenge and part of it is a tool challenge.Tip: Humans are far more unpredictable and challenging than software :) So figuri...
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553 Views
Rahul Awasthy
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software2y
I made this jump and it wasn't easy - here's my guidance based on experience.Find a leader who believes in you. Very often people don't tell you this one thing - Promoti...
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539 Views
Credentials & Highlights
Product Marketing Leader
Formerly Salesforce, Cisco, Guidewire, Pivotal Software
Product Marketing AMA Contributor
Studied at UC Berkeley MBA, USC, Computer Science
Lives In San Francisco, CA
Knows About Enterprise Sales, Influencing the C-Suite, Sales / Marketing Alignment, Demo Tactics
Speaks English, Hindi, some Spanish