AMA: DoorDash Former Sr. Director, Product Marketing, Brandon McGraw on Consumer Product Marketing

Business customers are all consumers at the core, but there are really important distinctions. For one, businesses have totally different buying patterns and a myriad o...

I'd consider, where possible, looking for opportunities within your company to hone the skills and make the transition over courses and education. I'd focus on three thi...

Like all things, I think this comes down to trust building. When you're new, focus on building trust with PMs by showing that you can handle the highest priority, high im...

I love this question because I came from brand marketing before. I like to think about it as the distinction between the promise and the proof. The partnership between th...

I myself come from a less than traditional path to PMM after spending the first half of my career on the brand side of the house. I may be biased, but I think less than t...

I came from a background in brand and so my natural instincts served me most well on the outbound side of product marketing. I had my fair share of imposter syndrom in th...

This varies by company and role, but I generally think about the path to promotion on the two key vectors: ownership level and degree of autonomy. Strong performance ag...

Hard skills may vary by company, but I think there are two that are critical: Insights. Know the difference between an anecdote and an insight. This is especially critic...

I think typical is atypical in PMM. I come from a background in brand before and have managed team members that came from consulting, manufacturing, advertising, as well ...