AMA: Dovetail Head of Product Marketing, Alissa Lydon on Product Marketing Interviews
November 21 @ 10:00AM PT
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đź‘‹ Alissa Lydon
Hi all, I'm Alissa Lydon, VP of Marketing @ Actively AI:
• 👋 Based in: SF Bay Area
• 🧠Top of mind: How AI is changing the marketing craft.
• 💬 Ask me about: What book I'm reading now.
• 🍦 Fun fact: I won a gold medal playing softball for Team USA!
• 👋 Based in: SF Bay Area
• 🧠Top of mind: How AI is changing the marketing craft.
• 💬 Ask me about: What book I'm reading now.
• 🍦 Fun fact: I won a gold medal playing softball for Team USA!
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
In my experience, PMM teams are successful when you find the right blend of execution and strategy. I want to work with people who have a mind for the bigger picture but ...
933 Views
2 requests
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
No mentions of business impact. It's great to see experience with launches, sales enablement, and other PMM focus areas. But if you can't communicate the downstream posit...
969 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
My go-to technical assessment is asking candidates to present a case study on a launch they have done in the past. This helps me evaluate:PMM craft—launches are a core co...
1068 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
The best interviewing advice I ever received was when I was in Sales: always close your interviewer. Your final question should pivot away from asking about the company o...
1511 Views
1 request
What technical questions can we expect for product marketing interviews?
e.g. do we need to do a case study, draw insights from looking at data, etc.
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
You should always have a few case study-style stories in your back pocket for a product marketing interview, such as an example of a launch, a sales enablement program, a...
1298 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
Getting too lost in the details. I am always evaluating a PMM's craft knowledge and attention to detail, but I don't need to know all of the details to know if you're a g...
1154 Views
2 requests