November 21, 2024 @ 10:00AM PT
VP of Marketing · Actively AI
Hi all, I'm Alissa Lydon, VP of Marketing @ Actively AI:
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
Getting too lost in the details. I am always evaluating a PMM's craft knowledge and attention to detail, but I don't need to know all of the details to know if you're a good PMM. Instead, I want to see you flex your storytelling muscle and show me that you can elevate mundane concepts into a strong and compelling narrative. When I'm interviewing PMM candidates, one of the questions I ask myself is, "Would I be able to put this person in front of the sales team/leadership team/entire company to g ...Read More
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
The best interviewing advice I ever received was when I was in Sales: always close your interviewer. Your final question should pivot away from asking about the company or opportunity, and instead start shifting to the next steps. Something like, "Based on our conversation today, is there any additional information I can provide about my experience that would move me on to the next step?" This gives the interviewer a chance to provide feedback on what they like about your experience, or even giv ...Read More
e.g. do we need to do a case study, draw insights from looking at data, etc.
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
You should always have a few case study-style stories in your back pocket for a product marketing interview, such as an example of a launch, a sales enablement program, a growth project, and more. This gives you a chance to showcase your craft knowledge (frameworks, processes, collaboration, etc.), along with an opportunity to tell the story about how your work drove commercial outcomes (pipeline, ARR, conversion rates, etc.).
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
My go-to technical assessment is asking candidates to present a case study on a launch they have done in the past. This helps me evaluate: PMM craft—launches are a core competency of product marketing. While one launch process can vary from the next, I want to ensure that a candidate has a point of view on the mechanics and knows what good looks like. Do they understand concepts like tiering? Do they know the basic list of materials that need to be developed? How do they approach cross-functiona ...Read More
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
No mentions of business impact. It's great to see experience with launches, sales enablement, and other PMM focus areas. But if you can't communicate the downstream positive effects (e.g. increased pipeline, higher close rates, etc.), then you're missing a key part of the puzzle. Wherever possible, be sure to connect tactical work to the larger business to showcase that you can operate on multiple levels.
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
In my experience, PMM teams are successful when you find the right blend of execution and strategy. I want to work with people who have a mind for the bigger picture but also aren't afraid to do the work. Red flags for me would be candidates who: Are all execution, but can't communicate how their work contributes to real business impact, or Only talk about strategy, and then get other people to do the dirty work I am always looking for people who are comfortable in that middle ground. They know ...Read More
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