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Alissa Lydon

Director of Product Marketing, LogDNA
Alissa Lydon
Director of Product Marketing, LogDNA

Podcast: LogDNA's Director of Product Marketing, Alissa Lydon

LogDNA's Director of Product Marketing, Alissa Lydon
LogDNA's Director of Product Marketing, Alissa Lydon
LogDNA's Director of Product Marketing, Alissa Lydon
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Added April 27, 2021Published in AMA's

AMA: LogDNA Director of Product Marketing, Alissa Lydon on Competitive Positioning

LogDNA Director of Product Marketing, Alissa Lydon

on Competitive Positioning

Director of Product Marketing
LogDNA
Director of Product Marketing at LogDNA
Two words: customer stories! Product Marketers need to make sure that everyone is united in telling the same story about our product and its value. I always think of it like internal selling. And just like in the field, one of the most compelling ways to convince people is to use customer proof p...more
Director of Product Marketing at LogDNA
When I am looking for messaging and positioning validation from outside the org, I find that people engage more with a story than with a static framework. And as far as stories go, everyone much prefers pictures to reading dense Powerpoint slides! To that end, putting together a solid "marketect...more