👋 Alissa Lydon
Hi all, I'm Alissa Lydon, VP of Marketing @ Actively AI:
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: How AI is changing the marketing craft.
• 💬 Ask me about: What book I'm reading now.
• 🍦 Fun fact: I won a gold medal playing softball for Team USA!
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: How AI is changing the marketing craft.
• 💬 Ask me about: What book I'm reading now.
• 🍦 Fun fact: I won a gold medal playing softball for Team USA!
Content
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 11mo
This is an age-old question, and difficult to answer because PMM looks different from one company to the next. The most broadly applicable advice is to get product market...
2543 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 5y
At its most basic, messaging is about answering 3 key prompts: What is the problem facing the market today? What solution (generally) will help solve this problem? What...
2327 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
I've read a couple of great books on building messaging. The two I enjoyed the most were: The Aha Moment by Andy Cunningham. She has worked with some of the most iconic ...
2201 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
Almost everything I learned about messaging I learned by watching other companies who do it really well. These can be similar players in your space (even competitors), or...
1939 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
For new products and major features, I find it invaluable to go through a complete messaging exercise. This is an iterative process that involves collaboration with Produ...
1644 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
The best interviewing advice I ever received was when I was in Sales: always close your interviewer. Your final question should pivot away from asking about the company o...
1511 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 5y
When I am looking for messaging and positioning validation from outside the org, I find that people engage more with a story than with a static framework. And as far as s...
1503 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
Let the data tell the story of your ICP! Use your existing customer base as a starting point. Take your best customers and look at them in aggregate - what patterns emerg...
1447 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
For organizing and keeping track of launch activities, I created templates that I have carried with me from company to company. They contain all of the best elements from...
1361 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
Messaging is made up of two equally important components - Brand and Product. Brand messaging encompasses the product, vision, market, customers, culture, and more. It c...
1335 Views
Credentials & Highlights
VP of Marketing at Actively AI
Formerly Mezmo, Sauce Labs
Lives In Oakland, CA
Knows About Market Research, Competitive Positioning, Sales Enablement, Messaging, Product Market...more