AMA: Dovetail Product Marketing Lead, Alissa Lydon on Market Research
May 9 @ 10:00AM PT
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š Alissa Lydon
Hi all, I'm Alissa Lydon, VP of Marketing @ Actively AI:
ā¢ š Based in: SF Bay Area
ā¢ š§ Top of mind: How AI is changing the marketing craft.
ā¢ š¬ Ask me about: What book I'm reading now.
ā¢ š¦ Fun fact: I won a gold medal playing softball for Team USA!
ā¢ š Based in: SF Bay Area
ā¢ š§ Top of mind: How AI is changing the marketing craft.
ā¢ š¬ Ask me about: What book I'm reading now.
ā¢ š¦ Fun fact: I won a gold medal playing softball for Team USA!
How do you collect, analyze and share your customer feedback?
I feel like my customer feedback is scattered throughout surveys, Google docs, Google sheets, Salesforce, and Slack...
It's pretty tough to get an over-arching view of my customer feedback on an on-going basis. Do you use any tools or have advice on how to collect, analyze and share your customer feedback?
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 1y
As someone immersed in this problem space for the past six months, the struggle of collecting and synthesizing large and disparate data sets is very real, but there are s...
862 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 1y
I've already shared some ways that you can be scrappy with research, but one more thing I will add here is that even without some of these low-cost programs product marke...
726 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 1y
If you have a large enough prospect/customer base, you can do some scrappy research yourself. Set up a quick survey, incentivize folks to complete it, and just like that ...
474 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 1y
First understand the appetite level for research across the organization. If a lack of customer or market understanding is preventing the business from achieving key goal...
468 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 1y
Out of all of the frameworks I've tried, I think "jobs to be done" is my favorite. But in reality, I often end up riffing on it to build out a framework that is structure...
1319 Views
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How do you establish research as a product marketing function when there is a UX research team already owning most research initiatives?
And how to you create ownership of that function when UX research believes they should be the sole owner of all research?
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 1y
UX research should be viewed as a valuable partner to product marketing. They are often researchers by training and can offer guidance on leveraging best practices to ens...
476 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 1y
I think a two-step approach is best here. First, you need to make sure that people know these insights exist. That means meeting them where they are and creating rituals ...
1110 Views
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