AMA: Dropbox Former Vice President Product Marketing, Naman Khan on Product Launches

With the increase in remote work overall, it is becoming much more the norm for functions like PMM to be remote as well whereas even 5 years ago it was less common to hav...

In terms of similarities, I think the craft of Product Marketing stays the same across B2C & B2B (SMB & ENT). The functional competencies required are generally c...

PR can be a major component of a launch plan & your marketing mix. At Dropbox, our PR teams engage with the major media outlets that cover Dropbox, like Fast Company,...

Great question! Far too often, major product launches end up being HQ centric, with launch events at HQ, customers on stage that are from the same city at HQ, execs that ...

One way to do this is build a launch plan that eliminates the “Big Bang” altogether :). When building your launch plan, craft a “Season of Launch” instead of a plan that ...

There are 3 that I couldn’t live without:Total Project Manager (TPM): This is the “quarterback” of the launch, they own the master launch plan, ensure dependencies are ca...

First, I would start with the customer in mind, develop a clear understanding of who they are & what they care most about. If your target customer is an IT Leader in ...

I’m a big believer in customer research as a part of the overall launch plan. It’s tempting to make decisions based on “I think” or “I like” but in most cases, the PMM is...

At Dropbox, PMM maps to the Product/Design/Engineering organization and reports into Marketing. Our pricing teams report into an adjacent team to Marketing and we have PM...