Naman Khan
Chief Marketing Officer, Blend
Content
Naman Khan
Blend Chief Marketing Officer • July 8
There is a ramp plan that I like & have used many times, both for myself and members of the team. Like most things that are awesome, it takes the form of a very simple looking table. 3 Columns: * People: Meet with stakeholders and the team I will be working with, understanding their needs......Read More
7967 Views
Naman Khan
Blend Chief Marketing Officer • March 18
There are 3 that I couldn’t live without: Total Project Manager (TPM): This is the “quarterback” of the launch, they own the master launch plan, ensure dependencies are captured, establish alignment & drive accountability. When I was at Salesforce, we assigned a TPM for Dreamforce every year fro......Read More
2705 Views
Naman Khan
Blend Chief Marketing Officer • March 18
In terms of similarities, I think the craft of Product Marketing stays the same across B2C & B2B (SMB & ENT). The functional competencies required are generally consistent: Target Market Definition, Audience Definition, Pain Point/Needs Definition, Value Prop Definition, Core Messaging & Position......Read More
2464 Views
Naman Khan
Blend Chief Marketing Officer • March 18
I’m a big believer in customer research as a part of the overall launch plan. It’s tempting to make decisions based on “I think” or “I like” but in most cases, the PMM is not the target audience so it’s important to balance a convicted point of view with actual customer signal. At Dropbox, we......Read More
2378 Views
Naman Khan
Blend Chief Marketing Officer • March 18
First, I would start with the customer in mind, develop a clear understanding of who they are & what they care most about. If your target customer is an IT Leader in a large enterprise, they might be more open to regular updates & even expect them from their vendors. At Microsoft, we would send w......Read More
2030 Views
Naman Khan
Blend Chief Marketing Officer • March 18
One way to do this is build a launch plan that eliminates the “Big Bang” altogether :). When building your launch plan, craft a “Season of Launch” instead of a plan that is centered around a single moment in time (ie, when your product/feature is announced or generally available) and ensure your......Read More
1608 Views
Naman Khan
Blend Chief Marketing Officer • March 18
At Dropbox, PMM maps to the Product/Design/Engineering organization and reports into Marketing. Our pricing teams report into an adjacent team to Marketing and we have PMM's aligned to work on packaging. For the PMM team, we also focus on balancing the work we do with Product across "pre build" w......Read More
1485 Views
Naman Khan
Blend Chief Marketing Officer • July 8
Yes! Here are a few examples, mostly B2B SaaS. Asana: I love how they take, what is a horizontal app, and position it to address specific use cases by function & persona. Whether the target user is in Sales, Product, Operations, HR or some other function, the PMM team at Asana know your top us......Read More
1264 Views
Naman Khan
Blend Chief Marketing Officer • March 18
Great question! Far too often, major product launches end up being HQ centric, with launch events at HQ, customers on stage that are from the same city at HQ, execs that are all based in HQ etc. The irony is that for most SaaS companies, the majority of their customers are nowhere near the HQ! ......Read More
1263 Views
Naman Khan
Blend Chief Marketing Officer • July 8
I approach competenices in 2 areas: Functional and Core. * Functional competenices are specific to the role, so for PMM these would include messaging, pricing, content etc. I actually did a session on these last year * Core competenices are applicable across roles and are usually defined......Read More
1224 Views
Credentials & Highlights
Chief Marketing Officer at Blend
Lives In Belvedere Tiburon, California
Knows About Consumer Product Marketing, Competitive Positioning, Technical Product Marketing, Rel......more