Naman Khan
Chief Marketing Officer, Zeplin
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Naman Khan
Chief Marketing Officer
Cultivating Your PMM Career with Naman Khan, CMO at Zeplin
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Product marketing hasn’t always been recognized as a value ad to organizations,
but more and more companies are recognizing the need for the function and
therefore more roles in the field are being created. Keeping up on the trends in
the market and playing to your strengths will ultimately help ...more
Chief Marketing Officer
Yes! Here are a few examples, mostly B2B SaaS.
Asana: I love how they take, what is a horizontal app, and position it to
address specific use cases by function & persona. Whether the target user is in
Sales, Product, Operations, HR or some other function, the PMM team at Asana
know your top us...more
Chief Marketing Officer
I approach competenices in 2 areas: Functional and Core.
* Functional competenices are specific to the role, so for PMM these would
include messaging, pricing, content etc. I actually did a session on these
last year
* Core competenices are applicable across roles and are usually defined...more
Chief Marketing Officer
1. Goal Alignment: Given the broad span of PMM, its important to align on the
specific areas that you will focus on with your stakeholders (and by default,
the areas where you will not). You might need to focus on re-defining core
differentiation, value proposition, content and enabling the sale ...more
Chief Marketing Officer
There is one key learning: Actively plan & manage your development.
Here is what is involved:
* Know the menu: Since Product Marketing is such a broad discipline, its
important to understand the various functional competenices that comprise it.
This way, you can assess where you have str...more
Chief Marketing Officer
It's tough to answer broadly as different business will have different needs but
if I were to pick one area that PMM can uniquely add value its: A compelling
understanding of the customer.
There are so many teams that have knowledge & insight into the customer but PMM
is in a unique position to ...more
Chief Marketing Officer
There is a ramp plan that I like & have used many times, both for myself and
members of the team. Like most things that are awesome, it takes the form of a
very simple looking table.
3 Columns:
* People: Meet with stakeholders and the team I will be working with,
understanding their needs...more
Chief Marketing Officer
At Dropbox, PMM maps to the Product/Design/Engineering organization and reports
into Marketing. Our pricing teams report into an adjacent team to Marketing and
we have PMM's aligned to work on packaging. For the PMM team, we also focus on
balancing the work we do with Product across "pre build" w...more
Chief Marketing Officer
With the increase in remote work overall, it is becoming much more the norm for
functions like PMM to be remote as well whereas even 5 years ago it was less
common to have a PMM role based remotely. With any remote based role, I think
making a greater effort to connect with your stakeholders beco...more
Chief Marketing Officer
In terms of similarities, I think the craft of Product Marketing stays the same
across B2C & B2B (SMB & ENT). The functional competencies required are generally
consistent: Target Market Definition, Audience Definition, Pain Point/Needs
Definition, Value Prop Definition, Core Messaging & Position...more
Credentials & Highlights
Chief Marketing Officer at Zeplin
Product Marketing AMA Contributor
Lives In Belvedere Tiburon, California