AMA: Enable VP of Product Marketing, Amanda Groves on Messaging
December 17 @ 10:00AM PT
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👋 Amanda Groves
👋 Hi I'm Amanda Groves.. Philly native (Go Flyers!), Pittsburgh transplant (Go Panthers!)
💼 I currently am the VP of Product Marketing at Enable, a fin tech startup within the Supply Chaqin.
👀 Topics of interest for me are managing M&A and integrating offerings... AI product innovation/roll out and building high-performance PMM teams.
🤝 Topics I am help with... adopting agile marketing, core PMM/Solution PMM, new product introduction process/tiering and pricing and packaging.
🍦 Favorite ice cream flavor.. mochi!
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
AI has transformed developer marketing by enabling hyper-personalization, allowing marketers to speak directly to a developer’s specific challenges and use cases. For exa...
869 Views
1 request
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
It sounds cliche to say, but we have to use the words of our customers to avoid the "sea of sameness." This can be accomplished by running listening tours (gong/chorus), ...
546 Views
1 request
In your opinion, how much time and effort does messaging & positioning for a product take?
Assume you're starting from scratch, as a new hire or launching a new product
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Similarly to sizing a launch, I would consider a tiering calculator to help assess effort v. impact for product messaging and positioning as it really depends on product ...
495 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Aligning the organization on story and messaging comes down to collaboration, clarity, and consistency. Here's how to nail it:Get everyone involved early and often.Bring ...
478 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Some of my favorite go-to frameworks are Donald Miller's Building a Storybrand, Messaging - Emma Stratton, and Positioning - April Dunford. For example, if you need to de...
896 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
I like to developing messaging documents based on the outcome we're driving towards. For example, if the need is surrounding company positioning, I'll use a strategic mes...
1226 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
If your org has a strong data stack, you should be able to segment, target and message accordingly. Messaging and positioning also depends by journey stage and micro-funn...
609 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Quarterly or bi-annually is fine! Enough to keep tabs on market, product, and persona changes...Some other conditions to consider:triggered by product launches, market ch...
692 Views
3 requests