AMA: Enable VP of Product Marketing, Amanda Groves on Messaging
December 17 @ 10:00AM PST
Register for AMA
We will email you Amanda's answers
to these questions after the event in case you can't make it.
What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?
What are the specific tools and frameworks you use to create positioning and messaging?
In your opinion, how much time and effort does messaging & positioning for a product take?
Assume you're starting from scratch, as a new hire or launching a new product
What are you best practices for creating differentiated messaging while still keeping it simple/not too full of jargon so it best resonates with customers?
How has AI impacted developer marketing messaging? What new messaging techniques can PMMs adopt to be more effective because of AI?
What are some specific ways you test messaging in your target market and outside of your customer base? Thank you!
How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
How do you approach messaging for things that might not excite the customer?
For example, when needing to communicate a price increase or end-of-life message?
Describe your best practice for sharing messaging pillars with others in the organization, ie post a message house to internal portal, internal webinar, share out message deck with research & personas, something else?
How do you craft messaging for an MVP that only has a portion of the functionality of it's entire roadmap when it goes to market?
How do you store and manage your messaging for other Marketing team to use?
How do you approach creating messaging that effectively differentiates your product from competitors?
Both when you can influence the product or have to work with existing differentiators.