👋 Amanda Groves
👋 Hi I'm Amanda Groves.. Philly native (Go Flyers!), Pittsburgh transplant (Go Panthers!)
💼 I currently am the VP of Product Marketing at Enable, a fin tech startup within the Supply Chaqin.
👀 Topics of interest for me are managing M&A and integrating offerings... AI product innovation/roll out and building high-performance PMM teams.
🤝 Topics I am help with... adopting agile marketing, core PMM/Solution PMM, new product introduction process/tiering and pricing and packaging.
🍦 Favorite ice cream flavor.. mochi!
Content
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
I really like the story brand framework by Donald Miller. The narrative structure puts the customer as the hero of the story and your solution as the guide to their probl...
4181 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
Think about it as technical v. solution PMM. On our team, product marketers are mapped to product peers with dedicated remits. Our portfolio PMMs/Solution PMMs focus on p...
3924 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
I would caution on proposals as this seems like something out of PMMs control. perhaps a better metric is influenced SALs or handraisers for the product you're bringing t...
3422 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
totally fine and common! you just need to set up the permissions to run accordingly. most modern ESPs have this functionality baked in (HubSpot for example). you'll need ...
3084 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
My blueprint usually consists of at minimum completing a product marketing brief that consists of: feature name description value props use cases audience packaging/pric...
2748 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
One of the best skills you can hone-in on is messaging and positioning. I'd suggest reading April Dunford's Obviously Awesome and Emma Stratton's "Make it Punchy" to unde...
2667 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
It certainly depends on the launch tier along with other market factors/customer dimensions, but typically I am looking at the data to inform next steps. Did we hit our p...
2518 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
Tech companies will always have a bias towards the tech. So it's your job to bring the perspective of the market to the room to level the playing field. Prioritize collec...
2366 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Define your why: Why does this feature/product matter? (value) What use cases does it solve for? (messaging) How does it compare to the "old way" of doing things? (solu...
2187 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
The amount of lists doesn't really matter - it's about how you're packaging the message and what matters to your audience. I would anchor the product updates to key theme...
2097 Views
Credentials & Highlights
VP of Product Marketing at Enable
Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Studied at University of Pittsburgh. Dual Major: English Writing and Communications
Lives In Allison Park
Hobbies include Running, Painting, Writing, Reading
Knows About Brand Strategy, Building a Product Marketing Team, Category Creation, Competitive Sal...more