Amanda Groves

I have, a few times! To establish a Beta program, I would work closely with customer success and product as both stakeholders are needed to keep a beta program running smoothly. Define what good looks like between your stakeholders along with ownership areas and key responsibilities. CS should he...more

Challenges I've had seem to stem from lack of customer validation early in the product development process. I once launched 25 apps at once within a new "integrations marketplace" within a new product category. The problem we faced was educating the market on the value of our data within these ne...more

Core ingredients can be mapped by channel/tier.  Tier 1: Big launch moment, essentially we are throwing the kitchen sink at this thing! Defined as: net new innovation that increases share of wallet, share of voice, domain authority and leadership position. * Activities: webinar, press, analy...more

I would suggest bundling the two week sprints into a larger quarterly release cycle so you can benefit from a bigger, impactful story. If you are hitting your customer base with new features every 2 weeks, I can guarantee you they are going to be fatigued, saturated, and less likely to engage. Pe...more

When launching new features in products, you can influence activation by reaching your customers where they are in their journey. Whether that's in-app with embedded posts, product tours, explainer videos - or reactivate sleepy customers with targeted email messages. Best resources to learn from:...more

I really like the story brand framework by Donald Miller. The narrative structure puts the customer as the hero of the story and your solution as the guide to their problem. The book also talks about picking a fight for your product with a focus on vilifying the issues your customers are having. ...more

Think about cannizablization. If you don't have partner ecosystem, I would invest in a roadmap that supports product expansion via ecosystem v. traditional direct sales. This will help scale product adoption into new markets at high velocity and make your product stickier. Think about an integrat...more

I track product usage out of the gate and usually shoot for 30% attach rate (adoption) within the target audience I'm serving.  From there I look to our company North Stars: win rate, deal velocity, pipe gen, expansion rev to inform PMM peformance.  But product activation and engagement/rea...more

Define your why: * Why does this feature/product matter? (value) * What use cases does it solve for? (messaging)  * How does it compare to the "old way" of doing things? (solution statement) * How does it compare to the competition? (competitive differentiator) * What does good look like fo...more

I would grab/cultivate any testimonials, use cases, and customer-driven artifacts from the first launch to build a more targeted and informed launch the second time around. Even better, host a webinar with top plays from the first segment of customers who benefited from the initial launch, to inf...more